Maarten van Kroonenburg
Founder & CEO, BW Ventures. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveoperatorLinkedIn ↗bw.ventures ↗
Maarten van Kroonenburg is the founder and CEO of BW Ventures. He specializes in helping startups and corporate innovation teams validate value propositions and secure paying customers before building products.
1shows
1appearances
9statements
0resolved
0supported
0contradicted
Everything Maarten van Kroonenburg said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Van Kroonenburg: Founders should close deals before writing code
“If you're doing a very, very good before even writing a line of code or creating any type of first prototype because we're firm believers in the fact that you should first close deals before you start developing your solution.”
Van Kroonenburg: B2B purchasing decisions are 95% emotional and 5% rational
“So I think what you're telling is five percent of the actual decision. And 95% is the emotion that you need to tap into. The emotional mind.”
Van Kroonenburg: Corporate innovation projects succeed by helping internal leads win promotions
“In corporate innovation, we're not always there to just find the best business case. One, we're there to help the people in innovation shine for their board and sometimes also get promotions that that's a hidden benefit.”
Van Kroonenburg: Corporate innovation functions as an account management touchpoint
“What I start to see is that innovation is basically
An extra account management contact point, if done properly.
and it could help you, but it, you know, there's a very thin line here, but it could help you create more interactions with your current client …”
Van Kroonenburg: Investors do not want heavy involvement in portfolio companies
“And in all honesty, I don't think investors really want to be that involved in your company.
And they shouldn't because they've portfolios to run, not a company.”
Van Kroonenburg: Culture matters in sales execution but not venture validation
“From the validation perspective, it's not a role because if you do your market research and your validation proper, you learn about the different aspects of the culture during the validation process itself. So if you know what questions to ask during your vali…”
Van Kroonenburg: Expand into adjacent niches after capturing 10% market share
“If you know where there's a tipping point, and typically it's, you know, if you in your niche are dominating 10% of the market, you can start looking into adjacent niches, or From a negative perspective, if you see that your sales are being limited because you…”
Van Kroonenburg: AI Accelerates Flawed Value Propositions Without Direct Customer Conversations
“However, if you're trying to scale a trashy value proposition, or if you're trying to get a trashy value proposition to market, it's also accelerating the trashy part. So having proper conversations with potential customers is still key, because that's, I don'…”
Van Kroonenburg: Agentic AI Will Automate Quantitative Analysis but Not Qualitative Discovery
“I think most of the analysis will be done with AI, agentic AI, or, you know, something like that. I think if you find interesting information about a, you know, what should be a great new value proposition, it will be so much easier later on to back it up with…”
One line per show, most statements first. The link opens Maarten's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 INNOVATORS & INVESTORSLEDGER | Founder & CEO, BW Ventures | 1 | 9 | — | full record on Innovators & Investors → |