Van Kroonenburg: AI Accelerates Flawed Value Propositions Without Direct Customer Conversations
Maarten van Kroonenburg · Navigating Global Markets and Cultural Nuances with Maarten van Kroonenburg of BW Ventures · Nov 25, 2025 · at 32:12
Maarten van Kroonenburg (founder of BW Ventures) discusses how AI tools impact go-to-market speed and product-market validation.
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“However, if you're trying to scale a trashy value proposition, or if you're trying to get a trashy value proposition to market, it's also accelerating the trashy part. So having proper conversations with potential customers is still key, because that's, I don't see AI taking over that.”
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