Lauren Monahan

Everything Lauren Monahan said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Insight

Lauren Monahan: Media coverage is far more powerful than celebrity photos

“Articles are far more powerful, and media coverage is far more powerful than a picture with a celebrity, for sure.”

Lauren Monahan Mar 29, 2021 ▶ 33:52 UPPAbaby: Bob and Lauren Monahan

HOW I BUILT THIS Insight

Lauren Monahan: Peer recommendations drive baby product choices most

“We were very cognizant early on that the number one driver of what a parent starts to look at for their baby products is products that their friends have told them they should buy.”

Lauren Monahan Mar 29, 2021 ▶ 34:03 UPPAbaby: Bob and Lauren Monahan

HOW I BUILT THIS Insight

Higher Wholesale Margins Incentivized Retailers to Push UPPAbaby's Lower-Priced Strollers

“When we had gone into the retailers, and this was where Joanne had come in, she was pretty knowledgeable about what margins look like for retailers, and at the time she said, if we come in and we give them a margin that's a little bit bigger than what they're …”

Lauren Monahan Mar 29, 2021 ▶ 39:41 UPPAbaby: Bob and Lauren Monahan

HOW I BUILT THIS Opinion

Lauren Monahan: UPPAbaby's success was driven by market timing rather than luck

“I'm gonna say a lot less luck and more really good timing. Great opportunities. The opening in the marketplace, the people ready to transition to a more sophisticated product. All of those things, the timing was really important. There may have been a couple t…”

Lauren Monahan Mar 29, 2021 ▶ 50:11 UPPAbaby: Bob and Lauren Monahan

The other half of the tape: Lauren Monahan's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Lauren Monahan, by other people (1)

HOW I BUILT THIS Disclosure

Monahan: UPPAbaby received early capital from Lauren Monahan's father

“Lauren's dad was a good friend of mine, and he, I think he wanted to help me out a little bit, and like, you know, it wasn't, you know, he helped me, you know, with a little bit of capital to help me get going with this, but it really wasn't a big deal.”

Bob Monahan Mar 29, 2021 ▶ 20:55 UPPAbaby: Bob and Lauren Monahan

One line per show, most statements first. The link opens Lauren's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Owner & Academy Executive Director, Lovell Academy	1	4	—	full record on How I Built This →