Lauren Monahan: Media coverage is far more powerful than celebrity photos
Lauren Monahan · UPPAbaby: Bob and Lauren Monahan · Mar 29, 2021 · at 33:52
Lauren Monahan, co-founder of UPPAbaby, discusses PR and marketing strategy after celebrities like Brooke Shields and Sarah Jessica Parker were spotted with UPPAbaby strollers.
0:00 / 0:06exact quote · 6.5s
720p mp4 · rendered on demand · StarZero watermark
“Articles are far more powerful, and media coverage is far more powerful than a picture with a celebrity, for sure.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Lauren Monahan
Lauren Monahan: Peer recommendations drive baby product choices most
“We were very cognizant early on that the number one driver of what a parent starts to look at for their baby products is products that their friends have told them they should buy.”
Higher Wholesale Margins Incentivized Retailers to Push UPPAbaby's Lower-Priced Strollers
“When we had gone into the retailers, and this was where Joanne had come in, she was pretty knowledgeable about what margins look like for retailers, and at the time she said, if we come in and we give them a margin that's a little bit bigger than what they're …”
Lauren Monahan: UPPAbaby's success was driven by market timing rather than luck
“I'm gonna say a lot less luck and more really good timing. Great opportunities. The opening in the marketplace, the people ready to transition to a more sophisticated product. All of those things, the timing was really important. There may have been a couple t…”