Lars Lofgren
Founder and SEO Consultant, Lars Lofgren. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveoperator@LarsLofgren ↗LinkedIn ↗larslofgren.com ↗
Lars Lofgren is a growth and SEO strategist who previously served as CEO of Quick Sprout and Director of Growth at KISSmetrics. He co-founded the SEO media company Stone Press and now works as an independent consultant.
1shows
1appearances
10statements
1resolved
1supported
0contradicted
100%fully supported
Everything Lars Lofgren said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Google's current algorithm prioritizes top 500 brand domains for search rankings
“That era ended and the new era is basically Google being like, okay, we're not going to spend nearly as much time figuring out what pages are good. We're just going to trust really, really major brands, really massive sites. And I think there's a lot of nuance…”
Lars Lofgren claims Google uses multi-channel brand presence for search rankings
“When Google is looking at things to rank and deciding who ranks for what, they do place a lot more emphasis in, okay, is this site, is this brand, is this entity, are they on social? Are they doing stuff in other channels? Is the traffic coming to this website…”
Scaled parasite SEO operations on major news sites generate hundreds of millions
“And they're making a ton of we're talking like tens of millions of dollars a month, hundreds of millions of dollars a year. And when it's fully scaled and fully operational, these are just colossal amounts of money. There's a few companies that kind of special…”
Lars Lofgren says link building alone no longer guarantees search rankings
“The big loophole with Google used to be links. Like if you built enough links to the right page, you could basically rank for whatever you wanted. And that, that's how we got going, to be honest. We built a bunch of links to a very few key pages, and it was wo…”
Google aggressively penalizes domains that use obvious legacy SEO tactics
“A lot of it will actually hurt your rankings now, because Google basically went to the opposite end of the spectrum and said, look, if this thing even smells like an SEO touched it, we're going to just nuke it to oblivion. And they certainly, 100% do that at a…”
Lars Lofgren argues AI produces mediocre content that cannot win rankings
“AI is really good at giving you kind of like that core, like Middle of the bell curve answer. Right. And if they're giving you something, they're going to give the other thousand people in your space, something pretty similar. Cause that's what AI does. And so…”
Lars Lofgren immediately terminates freelance writers caught submitting AI-generated content
“I am running content programs on several sites right now, and I have told all my freelancers, if you use AI, if you copy and paste anything from AI into anything in your post, if I ever find it, We're done. You can use it for brainstorming. You can use it for …”
AI search may reduce blog traffic while significantly boosting conversion rates
“Maybe absolute traffic comes way down on a blog or a site or a channel or whatever you're doing, but the conversion rates go way up. That's my hopeful coping Rationality. We'll see.”
Lars Lofgren's B2B affiliate blog portfolio hit $7.2 million annual revenue
“We were doing at the height, it did 7.2 million dollars of revenue, annual revenue in a single year. That was the high point before it all collapsed on me.”
One line per show, most statements first. The link opens Lars's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 STARTUPS FOR THE REST OF USLEDGER | Founder and SEO Consultant, Lars Lofgren | 1 | 10 | 100% 1/1 | full record on Startups For the Rest of Us → |