Scaled parasite SEO operations on major news sites generate hundreds of millions
Lars Lofgren · Episode 752 | The State of SEO in 2025 · Jan 28, 2025 · at 34:43
SEO expert Lars Lofgren explains parasite SEO—where third-party affiliate marketing companies publish commercial content on high-authority media domains to rank on Google—to host Rob Walling.
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“And they're making a ton of we're talking like tens of millions of dollars a month, hundreds of millions of dollars a year. And when it's fully scaled and fully operational, these are just colossal amounts of money. There's a few companies that kind of specialized in this and got multiple agreements with multiple news orgs.”
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