Lars Lofgren claims Google uses multi-channel brand presence for search rankings
Lars Lofgren · Episode 752 | The State of SEO in 2025 · Jan 28, 2025 · at 13:44
SEO expert Lars Lofgren explains how Google evaluates brand signals outside of traditional SEO to determine search rankings.
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“When Google is looking at things to rank and deciding who ranks for what, they do place a lot more emphasis in, okay, is this site, is this brand, is this entity, are they on social? Are they doing stuff in other channels? Is the traffic coming to this website like non-search traffic? Is there a bunch of branded keywords? For this website. All this other stuff. That's like, you know, it's definitely not SEO stuff, right? It's the full marketing bucket.”
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