search engine optimization

“I think for a lot of reasons, managing just one brand generally is a lot easier. From an SEO perspective, it definitely is better to have all of your kind of link juice pointing to one place. I think there will be people that say, yeah, but if you were two bra…”

“Our sole marketing and sales channel is SEO. We don't do any outbound sales.”

“At any given time, it was between eight and 12 different businesses running, but a lot of them were these small websites that were effectively on autopilot until something happened to them. So a lot of them were based either on Google ads, display ads, or SEO,…”

“When I look at the thousands and thousands of hours that I've spent podcasting and blogging and tweeting and whatever, if I had invested all that into SEO in a hugely competitive space, I would be worth 10 times what I am now.”

“I think the AI generated stuff, it just isn't there yet, and so if you don't have That last 20% to get it, you know, again, it's eighty-twenty, right, where AI can maybe get you 80% of the way there, but if you don't have the last 20% yourself, I think it's a …”

“When you go B to C, you get the worst of all the worlds, and you don't get enough money to be able to do any marketing other than free marketing. It has to be viral, it has to be content slash SEO, or it has to rank in an app store, which I include as SEO. B t…”

“In most cases, you're going to put a year or two in just to get enough SEO rankings that when you launch your electronic signature or .NET invoice app, it wouldn't have taken two years to do that. But when you launch that app, you have looked ahead and you've …”

“If you can just hire writers, like an agency, like a generic writer, an SEO writer, a writer to create and just list out a bunch of topics and then have them without knowing anything about your space or without knowing anything about your business, just kind o…”

“We still drive most of our leads through SEO. I think it's over 60, 70% of our leads come through that channel, And they're all extremely qualified leads.”

“There were no books about startups doing this. It was all the info marketer, internet marketing stuff. And so I went and learned copywriting from them and applied it to startups... So they were doing split testing. They were doing AdWords. They were doing SEO.…”

“We have a community advocate, Katharina, who goes around collecting examples in the communities, also distributing pieces there, so it's like, it's a content flywheel of sorts, because we're collecting examples in exchange for backlinks from people, then using…”

“A lot of it will actually hurt your rankings now, because Google basically went to the opposite end of the spectrum and said, look, if this thing even smells like an SEO touched it, we're going to just nuke it to oblivion. And they certainly, 100% do that at a…”

“I'm invested in over 200 B to B SaaS companies, and a huge percentage of them, and it's 6070, 80%, somewhere in there, are doing SEO, and are getting some content marketing and SEO, and are getting results from it.”

“When Google is looking at things to rank and deciding who ranks for what, they do place a lot more emphasis in, okay, is this site, is this brand, is this entity, are they on social? Are they doing stuff in other channels? Is the traffic coming to this website…”

“The only time I think you get in trouble with this is when you're, you have a multi-million dollar company, two, three, four million dollars of ARR, and you're still relying on a single channel, that's when it makes me nervous. Because even if it's SEO, which …”

“My second prediction is that over-reliance on SEO will be problematic for mostly bootstrapped SaaS founders, actually for any SaaS founder.”

“The only way that you can market a consumer-facing business that I know of, the only ways, I should say, are virality, word of mouth, SEO, it's all the, it's the free stuff, because you can't afford to spend or invest any money on marketing, and that's why, on…”