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Michelle Hansen

Co-Founder and CEO, Geocodio · 2 appearances on the record.

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founderexecutiveauthorhostoperator@mjwhansen ↗LinkedIn ↗mjwhansen.com ↗

Michele Hansen is the co-founder and CEO of Geocodio, an address-enrichment and geocoding SaaS company. She is the author of Deploy Empathy and formerly co-hosted the Software Social podcast.

4statements → 1claims → 0claims resolved → 4/5average certainty → 1.75/5average debate potential → 14said about them ↓

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 1 opinion · 1 insight · 1 disclosure · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Michelle argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Michelle Hansen on measured tape to publish a rate. This says nothing about how they speak.

Everything Michelle Hansen said on Startups For the Rest of Us that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Hansen: Section 174 Is an Existential Threat to Software Businesses
“The more I talk to experts about this issue, the more it becomes clear to me that section one 74, as it stands right now, is an existential threat to any business that builds and sells software.”
Michelle Hansen Apr 11, 2023 ▶ 2:13 Episode 656 | Taste vs. Shipping + Being First vs. Being the Best...
Insight
Michelle Hansen says geocoding is a commodity utility lacking pricing power
“We sometimes say that geocoding is, is sort of like selling wood into the software market. Like just everybody needs it, which creates this really wide market. So, you know, our customers are one person companies and freelance developers to huge companies and …”
Michelle Hansen Nov 24, 2020 ▶ 10:37 Episode 524 | Bootstrapping a Commodity SaaS
Disclosure
Geocodio relies entirely on SEO and refuses to do outbound sales
“Our sole marketing and sales channel is SEO. We don't do any outbound sales.”
Michelle Hansen Nov 24, 2020 ▶ 20:59 Episode 524 | Bootstrapping a Commodity SaaS
Assertion Not checkable as stated
Geocodio closed a Fortune 100 customer after a 14-month sales cycle
“Earlier this year, or this summer, we signed a Fortune 100 customer for that product, and I started talking to them in May of last year.”
Michelle Hansen Nov 24, 2020 ▶ 22:13 Episode 524 | Bootstrapping a Commodity SaaS

The other half of the tape: Michelle Hansen's own voice is left out of every number here. Other people bring the name up 13 times in 5 episodes on Startups For the Rest of Us. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Rob Walling 13

Statements about Michelle Hansen, by other people (1)

Insight
Sprinkle: Giving Conference Talks Acts as a 'Friend Catcher' for Networking
“Doing a talk is like this like friend catcher. Cause like you talk about something you're passionate about and then people find you.”
Laura Sprinkle Oct 21, 2025 ▶ 24:38 Episode 803 | 8 Key Takeaways from MicroConf Europe 2025

Every mention by year

tap a year for its mentions
0042832022202320242025episodesmentions
0232022202320242025episodes it came up in
0021.5432022202320242025episodesmentions per episode
2025 4 mentions in 1 episode
2023 7 mentions in 3 episodes 2 per episode
2022 2 mentions in 1 episode

Appearances (2)

EpisodeDateSpeaking time
Episode 656 | Taste vs. Shipping + Being First vs. Being the Best... Apr 11, 2023 3m
Episode 524 | Bootstrapping a Commodity SaaS Nov 24, 2020 13m
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