Michelle Hansen says geocoding is a commodity utility lacking pricing power
Michelle Hansen · Episode 524 | Bootstrapping a Commodity SaaS · Nov 24, 2020 · at 10:37
Michelle Hansen, co-founder of Geocodio, explains the market dynamics and challenges of building a SaaS company in the commoditized geocoding space.
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“We sometimes say that geocoding is, is sort of like selling wood into the software market. Like just everybody needs it, which creates this really wide market. So, you know, our customers are one person companies and freelance developers to huge companies and pretty much every industry. And so in that commodity market with limited opportunity for moat, you know, no opportunity for pricing power.”
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