Katerina Sokhenko
Co-founder & CBDO, POSTOPLAN. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutivepostoplan.com ↗
Katerina Sukhenko is the co-founder and Chief Business Development Officer of POSTOPLAN. She leads international expansion, investor relations, and business development for the marketing automation platform.
1shows
1appearances
9statements
0resolved
0supported
0contradicted
Everything Katerina Sokhenko said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Sokhenko: Millennials Buy Based on Data While Gen Z Buys Emotionally
“Millennials are more likely to analyze like data analytics. I mean, numbers, right. And they need more time to analyze. If we talk about Gen Z, they are more about emotional marketing and like emotional purchases.”
Sokhenko: Faking Brand Values to Manipulate Consumers Will Inevitably Fail
“You should be really good in manipulation then, because people can feel that, and people are not stupid. They can feel when you're real and when you're not. I'm pretty sure, like, it's gonna fail, for sure.”
Sokhenko: The Social Media Buyer Journey Has Collapsed to Seconds
“The buyer customer journey changed and it became really short, like from few weeks to now, like few seconds or even like few minutes when somebody could see something on social media, like had few seconds to check your page and then analyze and decide if they …”
Sokhenko: Gen Z Trusts Everything They See Online
“There is the problem on social media and on the internet that, like, people, especially Generation D, they trust everything what they see online.”
Sokhenko: Consumers Distrust Celebrity Endorsements, Preferring Micro-Bloggers
“When somebody famous recommends you a product, you would most likely buy it if you like this person. So now people wouldn't trust it. Micro bloggers become more successful because they are more real.”
Sokhenko: Gen Z Prefers Video Support Over Reading FAQ Articles
“And I would say yes about Gen Z because they have really short span of attention or focusing on something. So it becomes like really hard. And I would most likely to watch a video about it, right? Somebody Explaining it to me than just reading and searching fo…”
Sokhenko: Content Is the Main Area Where Brands Should Allocate Budget
“Content was always important and probably for brands, for businesses, it's the main source where the budget should be put on because customers can always feel whether the content is real, whether the content is of high quality, and you should really pay attent…”
Sokhenko: Consumers Trust Natural Content Over Polished Brand Production
“Brands about 10 years ago would really have success when they had their like pictures, videos, everything would be perfect, really good prepared content, and they were successful. But now people are most likely to like trust something what they could like See …”
Sokhenko: Analyze Competitor Reviews for Unmet Needs Instead of Copying Products
“The next really important stage, analyzing your competitors to not copy them, but to see previous customer experience with product, which is like yours. So you can see what they are worried about, what they're asking about, what they liked or what they didn't …”
One line per show, most statements first. The link opens Katerina's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 WE LIVE TO BUILDLEDGER | Co-founder & CBDO, POSTOPLAN | 1 | 9 | — | full record on We Live to Build → |