Sokhenko: Consumers Trust Natural Content Over Polished Brand Production
Katerina Sokhenko · Gen Z Spotted Your Fake Values Before You Finished the Post · Sep 16, 2021 · at 20:24
Katerina Sokhenko, co-founder of Postoplan, discusses how audience expectations for brand authenticity and visual aesthetics have shifted over the past decade.
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“Brands about 10 years ago would really have success when they had their like pictures, videos, everything would be perfect, really good prepared content, and they were successful. But now people are most likely to like trust something what they could like See more in natural environment, you know?”
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