Sokhenko: The Social Media Buyer Journey Has Collapsed to Seconds
Katerina Sokhenko · Gen Z Spotted Your Fake Values Before You Finished the Post · Sep 16, 2021 · at 6:51
Postoplan co-founder Katerina Sokhenko discusses how younger consumers make rapid purchasing and following decisions on social media.
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“The buyer customer journey changed and it became really short, like from few weeks to now, like few seconds or even like few minutes when somebody could see something on social media, like had few seconds to check your page and then analyze and decide if they need it or not, if they're going to follow and like look what is going to be next or just skip it.”
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