Katerina Axelsson
Founder and CEO, Tastry. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutivescientistLinkedIn ↗tastry.com ↗
Katerina Axelsson founded Tastry, a sensory sciences and AI company that uses analytical chemistry and machine learning to map flavor profiles and predict consumer taste preferences. Originally developed for the wine industry, her technology has expanded to predict product development outcomes across consumer packaged goods.
1shows
1appearances
11statements
0resolved
0supported
0contradicted
Everything Katerina Axelsson said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Axelsson: Tastry Raised Directly From LPs, Cutting Out VC Middlemen
“Our investors, our private investors and the LP types of investors that these funds would typically fundraise from. So it had this relationship, this close relationship with my investors who Don't really run out of money and they just, we track progress. And w…”
Axelsson: Verbal Consumer Feedback Is Irrelevant to Predicting Likability
“Consumers are unreliable in verbalizing what they're experiencing, and we all have a very different experience when tasting or smelling something, and the language is not adequate, but the good news is that it's irrelevant in being able to predict whether or n…”
Axelsson: Tastry Avoided Venture Capital Due to Strict Timelines
“I have had many opportunities to take the venture route throughout working on Tastry, and it never just felt quite right to go the venture route because of the uniqueness of our business and emerging technology in a traditional industry. It just takes too much…”
Axelsson: Tastry's Algorithms Predict Taste by Identifying Consumer Deal Breakers
“There is a more conscious reaction that you will have to something you dislike, and that is part of our secret sauce, actually, is we operate under this assumption that people don't like what they don't like more than they like what they like. Our algorithms a…”
Axelsson: AI Startups Must 'Anneal the Market' Before Finding PMF
“We had to anneal the market before reaching product market fit, and that might be that because it's, we're working with some traditional industries, it might just be that compared to an AI company, any industry is a traditional industry, and it takes time to f…”
Axelsson: Tastry Targeted Winemakers First to Build Foundational Trust
“We started selling to winemakers or product development R&D people because we figured if we could not get them on board, then the system wasn't going to work. We had to build their trust because if they weren't going to use it, then we fail at step one, right?”
Axelsson: Accelerate B2B adoption by engaging your clients' key buyers
“Aligning really my obsession has been, how do I accelerate the adoption rate? And that's been the way to do it is to talk to the people that are valuable to the clients that you have.”
Axelsson: Previously successful founders often fail by reusing old roadmaps
“I have found a lot of people have, who have been successful in the past, they apply their roadmap for their success to everything else they do in the future, and there's just too many nuances to do that.”
Axelsson: Flavor Giants Researched Flavor Chemistries but Not Likability
“There was a lot of research out there from the top companies, the flavor and fragrance companies, looking at what Chemistries equal what flavors, but there was very little research on what chemistries equal likability”
Axelsson: Startup momentum appears in sales conversations before financial metrics
“You almost get, like, a feeling before the numbers come in. Like, the numbers are a lagging indicator, if that makes sense. Things just start to feel, like, easier, like, less cumbersome. You need, you don't spend as much time explaining what the product is, w…”
Axelsson: Founders should trust intuition over advisors lacking skin in the game
“Take advice from experts with a grain of salt. People love giving advice, and it's, you have to be careful because if they don't have skin in the game with you, their advice might not be as valuable. And I'm not saying advice is not valuable, I'm just saying m…”
One line per show, most statements first. The link opens Katerina's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 INNOVATORS & INVESTORSLEDGER | Founder and CEO, Tastry | 1 | 11 | — | full record on Innovators & Investors → |