Axelsson: Startup momentum appears in sales conversations before financial metrics
Katerina Axelsson · 12 - Bridging Science and Consumer Satisfaction with Tastry Founder and CEO Katerina Axelsson · Dec 17, 2024 · at 11:44
Katerina Axelsson, founder and CEO of Tastry, describes the qualitative signs of business momentum to podcast host Christian Marquez.
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“You almost get, like, a feeling before the numbers come in. Like, the numbers are a lagging indicator, if that makes sense. Things just start to feel, like, easier, like, less cumbersome. You need, you don't spend as much time explaining what the product is, what you're doing. I wish there were words to describe it, but yes, momentum is a real thing, and you will, I have personally felt it before the numbers have come in.”
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