Axelsson: Tastry Targeted Winemakers First to Build Foundational Trust
Katerina Axelsson · 12 - Bridging Science and Consumer Satisfaction with Tastry Founder and CEO Katerina Axelsson · Dec 17, 2024 · at 9:48
Tastry founder and CEO Katerina Axelsson explains her go-to-market strategy of targeting the most skeptical end-users first.
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“We started selling to winemakers or product development R&D people because we figured if we could not get them on board, then the system wasn't going to work. We had to build their trust because if they weren't going to use it, then we fail at step one, right?”
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