Axelsson: Flavor Giants Researched Flavor Chemistries but Not Likability
Katerina Axelsson · 12 - Bridging Science and Consumer Satisfaction with Tastry Founder and CEO Katerina Axelsson · Dec 17, 2024 · at 1:52
Katerina Axelsson, founder and CEO of Tastry, describes the market research gap she identified before founding her sensory chemistry startup.
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“There was a lot of research out there from the top companies, the flavor and fragrance companies, looking at what Chemistries equal what flavors, but there was very little research on what chemistries equal likability”
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