Everything Julian Frockman said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Adtech firms mistakenly adopt SaaS models to chase higher valuation multiples
“A lot of companies in the ad tech martech space trying to be SaaS when they're not, which I think is long-term a mistake. And they do this because they think they can get better multiples.”
Airtory's largest client will likely reach $1M ACV in 1-2 years
“I think we can, but I think, you know, the interesting thing about our space is we're a tool they utilize based off of their ability to be effective on sales for themselves. So they happen to be a really effective sales driven organization. And so they're grow…”
Arena Group pays Airtory $5,000 to $8,000 per month
“So for them, I would say we're probably at like five to 8000 per month.”
Top Airtory customer pays $60k-$70k monthly, skewing $4k-$8k average
“We have one customer that I can't mention necessarily that's 60 to 70,000 per month, right? But I would say on average, it's like four to 8000.”
Airtory raised $750k across $2.5M and $10M SAFEs
“So we raised friends and family and friendly angels, so we've raised 750 K total. Half of that was at 2.5 million safe, and half of that was at a ten million dollar safe.”
Frockman personally made about $1 million from the Perk.com exit
“So with Perk, eventually I made, like, one million, right?”
Julian Frockman was an early angel investor in Substack
“One of my close friends from being in Austin is one of the founders of Substack. So I was an early investor there.”
Airtory is profitable with $1.3M in revenue last year
“Yeah, we're profitable. We hit a 1,000,002 years ago. Last year, we hit 1.3.”
Frockman expects Airtory to reach $1.5M to $2M revenue this year
“And I think this year will be 1.5 to two.”
Airtory generates around $120k monthly revenue with strong profit margins
“Yeah about that, and the margins after we get through, like, my revenue, or my salary, my founder's salary, my co-founder's salary, and everything, the margins are very good, and we can talk about that offline, but they're solid.”
Airtory avoids dilutive equity to focus on cash flow and roll-ups
“Keep chugging along in cash flows. Don't want to do any dilutive raise, but definitely interested in conversations related to like roll up conversations.”
Airtory charges $1,000 to $1,500 monthly for white-labeling and API access
“And so if a customer wants to not present the Airtori brand or any of our other brands up front, when they're delivering the ads, either on the preview side, or if they want to have API access for advanced reporting or advanced creative interactivity on kind o…”
Frockman's father earned a 16x return on his Perk.com investment
“My dad just put money in so I can get a salary, but he did get 16 X on the exit.”
Airtory has approximately 60 active paying customers
“We're like, 60 or so.”