Assertion certainty 4/5 debate potential 1/5

Frockman's father earned a 16x return on his Perk.com investment

Julian Frockman · Airtory Did $120k Last Month, Profitable with ad creation and management tool · Aug 16, 2023 · at 10:40

Airtory co-founder Julian Frockman recounts his early startup career at Perk.com and his family's early investment.

0:00 / 0:04exact quote · 4.2s
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“My dad just put money in so I can get a salary, but he did get 16 X on the exit.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Julian Frockman

Opinion
Adtech firms mistakenly adopt SaaS models to chase higher valuation multiples
“A lot of companies in the ad tech martech space trying to be SaaS when they're not, which I think is long-term a mistake. And they do this because they think they can get better multiples.”
Julian Frockman Aug 16, 2023 ▶ 5:05 Airtory Did $120k Last Month, Profitable with ad creation and management tool
Prediction Not checkable as stated
Airtory's largest client will likely reach $1M ACV in 1-2 years
“I think we can, but I think, you know, the interesting thing about our space is we're a tool they utilize based off of their ability to be effective on sales for themselves. So they happen to be a really effective sales driven organization. And so they're grow…”
Julian Frockman Aug 16, 2023 ▶ 3:26 Airtory Did $120k Last Month, Profitable with ad creation and management tool
Disclosure
Arena Group pays Airtory $5,000 to $8,000 per month
“So for them, I would say we're probably at like five to 8000 per month.”
Julian Frockman Aug 16, 2023 ▶ 2:47 Airtory Did $120k Last Month, Profitable with ad creation and management tool
Disclosure
Top Airtory customer pays $60k-$70k monthly, skewing $4k-$8k average
“We have one customer that I can't mention necessarily that's 60 to 70,000 per month, right? But I would say on average, it's like four to 8000.”
Julian Frockman Aug 16, 2023 ▶ 3:06 Airtory Did $120k Last Month, Profitable with ad creation and management tool
Disclosure
Airtory raised $750k across $2.5M and $10M SAFEs
“So we raised friends and family and friendly angels, so we've raised 750 K total. Half of that was at 2.5 million safe, and half of that was at a ten million dollar safe.”
Julian Frockman Aug 16, 2023 ▶ 7:16 Airtory Did $120k Last Month, Profitable with ad creation and management tool
Assertion Not checkable as stated
Frockman personally made about $1 million from the Perk.com exit
“So with Perk, eventually I made, like, one million, right?”
Julian Frockman Aug 16, 2023 ▶ 11:24 Airtory Did $120k Last Month, Profitable with ad creation and management tool
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