Julian Frockman, co-founder of Airtory, breaks down account economics for media conglomerate customer The Arena Group.
0:00 / 0:04exact quote · 4.5s
720p mp4 · rendered on demand · StarZero watermark
“So for them, I would say we're probably at like five to 8000 per month.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
“A lot of companies in the ad tech martech space trying to be SaaS when they're not, which I think is long-term a mistake. And they do this because they think they can get better multiples.”
Julian FrockmanAug 16, 2023▶ 5:05Airtory Did $120k Last Month, Profitable with ad creation and management tool
PredictionNot checkable as stated
Airtory's largest client will likely reach $1M ACV in 1-2 years
“I think we can, but I think, you know, the interesting thing about our space is we're a tool they utilize based off of their ability to be effective on sales for themselves. So they happen to be a really effective sales driven organization. And so they're grow…”
Julian FrockmanAug 16, 2023▶ 3:26Airtory Did $120k Last Month, Profitable with ad creation and management tool
Disclosure
Top Airtory customer pays $60k-$70k monthly, skewing $4k-$8k average
“We have one customer that I can't mention necessarily that's 60 to 70,000 per month, right? But I would say on average, it's like four to 8000.”
Julian FrockmanAug 16, 2023▶ 3:06Airtory Did $120k Last Month, Profitable with ad creation and management tool
Disclosure
Airtory raised $750k across $2.5M and $10M SAFEs
“So we raised friends and family and friendly angels, so we've raised 750 K total. Half of that was at 2.5 million safe, and half of that was at a ten million dollar safe.”
Julian FrockmanAug 16, 2023▶ 7:16Airtory Did $120k Last Month, Profitable with ad creation and management tool
AssertionNot checkable as stated
Frockman personally made about $1 million from the Perk.com exit
“So with Perk, eventually I made, like, one million, right?”
Julian FrockmanAug 16, 2023▶ 11:24Airtory Did $120k Last Month, Profitable with ad creation and management tool
Disclosure
Julian Frockman was an early angel investor in Substack
“One of my close friends from being in Austin is one of the founders of Substack. So I was an early investor there.”
Julian FrockmanAug 16, 2023▶ 11:55Airtory Did $120k Last Month, Profitable with ad creation and management tool
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