Everything Josh Weisberg said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Weisberg: Acquisition value is defined by acquirer distribution, not standalone TAM
“The biggest lesson I think I took from this experience is that we had thought about pointing our infrastructure at the marketing landscape. Zendesk came along and was so valuable that your value in an acquisition is what can this particular company do with you…”
Weisberg: Operational profitability prevents runway pressure and unlocks M&A leverage
“So remember at this point that we were profitable. And so you can't kind of run you know, it's easy when you're talking to VCs or you're trying to get acquired to run out of time. And that's really your worst time is your worst enemy. If you're running out of …”
Weisberg: Marketing automation must shift from lists to product-action triggers
“People need to move from lists to actions so that you're, Sending a message at the right time in the customer life cycle.”
Weisberg: API integrations require sales assistance over pure self-serve
“So we have an API integration and everybody, of course, wants to start off no salespeople. We'll just build it like Atlassian. We don't need any salespeople. And, you know, eventually we realized that the API integration is a big hurdle. So you need to help pe…”
Outbound.io reached scale and profitability with zero initial marketing spend
“But because we spent no money on marketing. So we, what we did is we built this tribe of 10 initial customers who really, really loved the product. And then we didn't spend money on, on marketing.”
Weisberg: Founders must remember they lack the portfolio diversification of VCs
“Your investors are always telling you to grow and telling you, okay, you know, spend that money down. If you have venture backed and venture backing they want signal on that money. So that money needs to produce Drastic results for them for the model to work. …”
Weisberg: Compromising sleep for energizing activities is a worthwhile founder tradeoff
“What I realized is, it's not about time, it's about energy, and I need to do things that give me energy. So whether it's exercise, or whether it's painting, or whatever it is, you need to find something that gives you energy back, and it's okay, I think, to co…”
Weisberg: Outbound raised $2.1M seed and entered YC after initial rejection
“So we raised 2.1 million in an initial seed round. And then we did YC after they rejected us the first time, but we got Gary Tan on board and he was just terrific investor and kind of rallied, rallied lots of people. So his fund initialized, he's a YC partner …”
Instacart and DoorDash were early Outbound.io customers shaping product direction
“We got Instacart and we got DoorDash and some other customers using us. Really like feed us those use cases and help us to grow in the right direction to stay ahead of competitors in the space based on what growth stage companies needed.”
Outbound.io cut churn in half by targeting technical growth marketers
“You know, I would say we reduced churn probably we probably cut it in half when we were able to get our persona right.
so before, you know, we had different, we had apples and oranges.
We had people who wanted to send email blasts.
We had people who wanted to…”
Weisberg: Outbound.io generated over $30k MRR prior to Zendesk acquisition
“Sure, yeah, yeah. We were, yeah, we were definitely above that.”
Weisberg: Outbound.io doubled its growth rate after Winter 2015 YC
“So we did the class of 2015 winter, 2015. And that really kicked it into higher gear where we were, we probably doubled our growth rate after that.”