Joe Keeley
Co-Founder & Board Member, JustiFi Technologies. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveLinkedIn ↗justifi.ai ↗
Joe Keeley co-founded JustiFi Technologies, a fintech platform providing payment processing and embedded financial infrastructure for vertical SaaS businesses. Prior to JustiFi, he founded College Nannies, Sitters & Tutors, growing it into a national franchise network with roughly 200 locations before selling it.
1shows
1appearances
15statements
0resolved
0supported
0contradicted
Everything Joe Keeley said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Keeley: Embedded fintech can increase vertical SaaS platform valuations 3x to 10x
“We really have a lens on the world that says vertical SaaS platforms are literally worth three to five to 10 times more if this strategy is implemented well with the right technology”
Keeley: Venture downturns will accelerate vertical SaaS adoption of embedded fintech
“Well, I think it's going to accelerate because let's say that there are venture dollars are reserved.”
Keeley: Vertical SaaS payment infrastructure is rapidly becoming commoditized
“Payment infrastructure for vertical SaaS that allows them to monetize payments. And very quickly, you're seeing that become, frankly, not that unique. There are a number of folks that are out there to do that.”
Keeley: Embedded Fintech Adoption Requires Human Support Beyond APIs
“We think that it takes more than just an API. You have to have a really good API, but I think Putting a team around things to achieve the goals. We shouldn't forget that it takes a lot of a lot of talent as well to win.”
Keeley: Vertical SaaS Valuations Depend on Customer Stickiness and Wallet Depth
“At the end of the day, even if pre-money gets compressed and other things, it's going to be a vertical SaaS platform is going to be judged on You know, the stickiness of their customer and how deep they can go with those customers.”
Keeley: Justifi targets 5 to 20 basis points above clients' 200
“Our goal is to first try to make get the platform, those 200 basis points plus. And then if we can make, you know, five or 10 or 20 basis points in addition to that as being that true deep partner”
Keeley: Small Vertical SaaS Platforms Can Quickly Reach $50M-$200M in GMV
“Vertical SaaS platforms and software sort of eating the world is that very quickly a small platform can see funds flow of 50 to two hundred million dollars.”
Keeley: Very large software platforms are often unsophisticated in payments
“Sometimes very large platforms aren't necessarily depending on when they were founded and what kind of payment stack they have. They're not necessarily that much more sophisticated sometimes in, in the payments game.”
Keeley: Startup founders can get their necessary work done in eight hours
“You can get it done in eight hours a day.”
Keeley: SportsEngine generated 85% of its revenue from embedded fintech tools
“Sports Engine is a vertical SaaS platform that Provided these software tools for youth sports teams, and it turns out that hockey and soccer is really expensive because they processed about four billion dollars, and they built this sort of, this fintech stack …”
Keeley: Justifi works with multiple platforms with over $1 billion in GMV
“And then we have a platform, a couple of platforms that are over a billion that we're working with.”
Keeley: Justifi brought a $300M GMV platform to production in six weeks
“We have a three hundred million dollar platform that, you know, started integrating and migrating six weeks ago and is in production.”
Keeley: Justifi operates like Stripe Custom Connect without extra development
“I think if you think about us as like a Stripe custom connect with for vertical SaaS platforms where they don't have to build all this stuff on top of it to get the best economics.”
Keeley: Large Platforms Buy Justifi Insights and Coaching Before Migrating Tech
“We have some very large platforms that are just purchasing insights and engage right now, because on the roadmap, it's not the time to do a migration.”
One line per show, most statements first. The link opens Joe's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Co-Founder & Board Member, JustiFi Technologies | 1 | 15 | — | full record on Top Founders → |