Keeley: Embedded Fintech Adoption Requires Human Support Beyond APIs
Joe Keeley · SaaS company and want to move into payments? Justifi helps you do it fast. Almost $5b in platform GMV across 36 customers today. · Jul 6, 2022 · at 3:31
Joe Keeley, CEO of Justifi, explains why software infrastructure alone is insufficient for SaaS platforms trying to monetize embedded fintech.
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“We think that it takes more than just an API. You have to have a really good API, but I think Putting a team around things to achieve the goals. We shouldn't forget that it takes a lot of a lot of talent as well to win.”
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