Jimmy Mackin
Co-founder, Listing Leads. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveauthorhost@jimmymackin ↗LinkedIn ↗listingleads.com ↗
Mackin co-founded and led Curaytor, scaling the real estate digital marketing and CRM platform to over $10 million in run rate before exiting to launch Listing Leads and Beacon. He also co-authored the book Exactly What to Say: For Real Estate Agents and co-hosted the industry podcast #WaterCooler.
1shows
1appearances
18statements
1resolved
1supported
0contradicted
100%fully supported
Everything Jimmy Mackin said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Mackin predicts $1B in real estate agent ad spend will leave Zillow
“As a result of that, roughly a billion dollars over the next five years of agent advertising is going to look to move To other social or search or video.”
Curaytor ended 2020 with customer base split 50/50 services and tech
“So last year we ended with 50% of our customers who have a professional service And 50% who just rely entirely on our tech platform.”
Mackin: Curaytor targets top-tier enterprise agents, ignoring bottom 90%
“We're not interested in working with the bottom 90%, the part-timers, the ones that sell two or three homes a year. We want to work with sort of the entrepreneurs who actually have a business, who are trying to grow, who need the support and resources to make …”
Comparing to fast-growing SaaS causes bootstrapped startups to overinvest
“I think in a lot of cases when you're comparing yourself constantly to other fast growing SaaS companies, you tend to over invest and expect that timeline of return to be much faster than actually is. So, you know, part of the discipline of being a bootstrap c…”
Founders have power without accountability; CEOs have accountability without direct control
“Founders have all of the power, but none of the responsibility or accountability. And so, you know, you can do whatever you want to do, but you're not really responsible to anybody in, in, in, in bootstrap world. You're not accountable to anybody. Except maybe…”
Mackin reassigned Curaytor's entire sales team to customer service during turnaround
“One of the first decisions I made is I basically reassigned our entire sales team into customer service. And so we had virtually no salespeople. I was a salesperson, right?”
Curaytor began 2020 with 80% SaaS and 20% services revenue
“So we well, when we started the year, we were 80% SaaS and 20% services.”
Mackin: Top 10% of US real estate agents sell 41% of homes
“The top 10% of real estate agents sell, 41% of all homes sold in the US.”
Mackin: Curaytor bottomed at roughly $495K MRR during COVID
“We at our bottom during COVID, geez, we got down to like probably 495,000 dollars a month in MR.”
Curaytor burned $690,000 in cash during Mackin's first three months as CEO
“October, 2019, the first three months we were hemorrhaging cash. We burned upwards, I think around 690,000 dollars in cash in the first three months.”
Curaytor generated over $550,000 in cash in late 2020 and early 2021
“In the last five months or last four months, excuse me, we've made over 550,000 dollars in cash.”
Mackin: Curaytor Equity Was Split Evenly Across Three Partners
“So we actually have a third partner, a curator. So it's one third. With the three partners, we have a silent partner who is involved in the technology at the beginning, who is now a step back from the business.”
Mackin: Curaytor's base subscription price is $2,275 per month
“20 to 75 a month is our base price, right? So you said our ARPU earlier was like what? 1616 50. So to sign up and partner with Curator, it's 20 to 75 per month. That's the cost.”
Mackin: Curaytor sales reps are tasked with closing 10 deals monthly
“Each rep is responsible for getting 10 deals per month.”
Mackin: Curaytor's CAC Is Roughly $7,500
“You know, we tracked this really recently. So this, you know, may evolve over time, but right now our CAC is roughly about 7500 dollars.”
One line per show, most statements first. The link opens Jimmy's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Co-founder, Listing Leads | 1 | 18 | 100% 1/1 | full record on Top Founders → |