Everything Jermaine Griggs said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Griggs argues that Web 2.0 businesses are reluctant to sell directly
“A lot of two point, though, there's this, I don't know, this reservation about just selling.”
Griggs grew HearAndPlay to $1M revenue by age 22 starting with $70
“That was the year that we hit seven figures, and you know, incredible, having started with 70 dollars, and having taken no capital, or not even knowing that those avenues existed.”
Griggs: HearAndPlay generates $3M–$3.5M annually with 10,000 paying subscribers
“So, since inception, we've well hit the eight-figure mark per year. That looks like about 303 and a half million dollars this year will do. We get about 15,000 subscribers a month, and our total list is about 300,000 musicians that play by ear, and out of that…”
HearAndPlay generated $1,100 on its 2002 launch day via a Yahoo group
“That day we would do 1100 dollars in sales. On that day, I skipped every class I had that day in psychology. I called my girlfriend, Sarah, at the time, who's my wife now, and I said, baby, we gotta go do these books, because, you know, 1100 dollars are coming…”
HearAndPlay generated $8,000 in its first month from a 700-person list
“They come to my site and it took me two years to get 700 people. And for many people listening, 700 people, you know, it doesn't sound like a lot, but when I think about it was that same 700 people. That gave me that 1100 dollars in that one day, and I, I'm no…”
HearAndPlay nearly reached $200,000 in revenue during its first year in 2002
“I remember 2002, we'd go on to almost hit 200 grand that year, like, starting in March, right?”
HearAndPlay doubled its revenue year-over-year for five years starting in 2002
“You know, my glory days, I call them, from about 2002 to 2006, seven was up, up, up, like. We, like, doubled year over year”
Recurring monthly subscriptions eventually became HearAndPlay's primary revenue engine
“That, that model is split. Now it's all the monthly stuff that's our main thing, and the product sales are like our icing on the cake.”
Griggs automates HearAndPlay to operate with fewer than three employees
“And to automate it and have under three employees, there's definitely a science to that, and I would love to you know.”
Early piano pamphlets became HearAndPlay's flagship product two years later
“Those books would then go on to be The basis of my primary product of Hear and Play just two years later.”
Griggs paid $70 monthly for a Yahoo Directory listing for ten years
“I'm still paying for that same listing. I think they get me for 70 bucks a month. I mean, I'm working. I mean, 10 years of that, you know, from day one, and every time my card expires, I go in, and I think it's just a ritual for me now”
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