Everything Jeremy Parker said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Parker: Swag.com limits categories to top 25 items to prevent choice paralysis
“So we're very curated. So we don't offer thousands of mugs or thousands of water bottles. It's really the top of what's out there. So the top 20, top 25, it makes sure that people actually get stuff that they want to hold on to, not in the trash, but it also m…”
Parker: Swag.com on track to surpass $60M sales in 2022
“We're on track to do more than sixty million this year in sales.”
Parker confirms Custom Ink acquired Swag.com for over $20M
“Yeah. I think it's safe to say that.”
Parker: Swag.com grew over 100% every year since launch
“Since we launched, we've grown over a hundred percent every year.”
Parker: 80% of Swag.com sales concentrate in 300 SKUs
“We have about 5000 SKUs on the site, but about 80% of our products are within about 300 SKUs.”
Parker: Swag.com has zero outbound sales reps
“We have zero outbound salespeople at this point.”
Parker: Swag.com raised under $4 million total before acquisition
“Yeah, we raised less than four million all in.”
Parker: Corporate swag industry dropped 20% to 40% during COVID
“Our whole industry dropped 20 to 40%.”
Parker: Swag.com generated $15.5M in 2020 and $33M in 2021
“We ended up doing over 15 and a half million in 20, 20, 21, thirty three million.”
Parker negotiated Swag.com domain price from $1.2M down to $200K
“It wasn't that way, but it was originally asking close to like 1.2 million. We brought it down to 200,000. Then we worked at a deal where we licensed the name with the option to buy it.”
Jeremy Parker: Swag.com operates at roughly 35% gross margins
“A little bit more about 35%.”
Jeremy Parker: Swag.com monthly sales plunged from $800k to $300k during COVID
“We were doing about 800,000 or so right before a month, right before the pandemic hit. Pandemic hits, our sales drop off to 300,000.”
Jeremy Parker: Swag.com reached $3M to $4M per month by late 2020
“About five months later, our sales started to incrementally grow. And in November, December, we're doing three to four million a month in sales.”
Parker estimates promo products at $23B and gifting market over $100B
“I mean, the promotional product industry is about twenty three billion dollar industry, but the gifting space is over a hundred billion.”
Parker says Custom Ink deal had no earnout or handcuffs
“Definitely stock and custom ink, no handcuffs, no earning out.”
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