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Jeremy Parker

Founder & CEO, Swag Space · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutivehostentertainer@yocanikickit ↗LinkedIn ↗swag.space ↗

Jeremy Parker co-founded the promotional merchandise platform Swag.com in 2016 alongside Josh Orbach, scaling it into tens of millions in annual sales before selling it to Custom Ink in November 2021. Following the acquisition, he developed and launched Swag Space, a turnkey e-commerce and order-fulfillment platform built for promotional product distributors.

15statements → 10claims → 2claims resolved → 3.93/5average certainty → 1.07/5average debate potential →

2 supported 0 partly supported 0 contradicted 8 not checkable as stated how the 10 claims stand · each chip opens the sources

1 prediction · 9 assertions · 5 disclosures · every statement was checked. The prediction and assertions are the 10 claims: statements the public record can support or contradict. 2 are resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jeremy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Parker: Corporate swag industry dropped 20% to 40% during COVID
“Our whole industry dropped 20 to 40%.”
Jeremy Parker May 20, 2022 ▶ 5:06 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jeremy Parker on measured tape to publish a rate. This says nothing about how they speak.

Everything Jeremy Parker said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Parker: Swag.com limits categories to top 25 items to prevent choice paralysis
“So we're very curated. So we don't offer thousands of mugs or thousands of water bottles. It's really the top of what's out there. So the top 20, top 25, it makes sure that people actually get stuff that they want to hold on to, not in the trash, but it also m…”
Jeremy Parker May 20, 2022 ▶ 1:09 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Prediction Not checkable as stated
Parker: Swag.com on track to surpass $60M sales in 2022
“We're on track to do more than sixty million this year in sales.”
Jeremy Parker May 20, 2022 ▶ 2:24 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Disclosure
Parker confirms Custom Ink acquired Swag.com for over $20M
“Yeah. I think it's safe to say that.”
Jeremy Parker May 20, 2022 ▶ 13:54 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Assertion Not checkable as stated
Parker: Swag.com grew over 100% every year since launch
“Since we launched, we've grown over a hundred percent every year.”
Jeremy Parker May 20, 2022 ▶ 2:20 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Assertion Not checkable as stated
Parker: 80% of Swag.com sales concentrate in 300 SKUs
“We have about 5000 SKUs on the site, but about 80% of our products are within about 300 SKUs.”
Jeremy Parker May 20, 2022 ▶ 2:36 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Disclosure
Parker: Swag.com has zero outbound sales reps
“We have zero outbound salespeople at this point.”
Jeremy Parker May 20, 2022 ▶ 3:54 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Disclosure
Parker: Swag.com raised under $4 million total before acquisition
“Yeah, we raised less than four million all in.”
Jeremy Parker May 20, 2022 ▶ 4:35 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Assertion Supported
Parker: Corporate swag industry dropped 20% to 40% during COVID
“Our whole industry dropped 20 to 40%.”
Jeremy Parker May 20, 2022 ▶ 5:06 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Assertion Not checkable as stated
Parker: Swag.com generated $15.5M in 2020 and $33M in 2021
“We ended up doing over 15 and a half million in 20, 20, 21, thirty three million.”
Jeremy Parker May 20, 2022 ▶ 5:08 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Assertion Not checkable as stated
Parker negotiated Swag.com domain price from $1.2M down to $200K
“It wasn't that way, but it was originally asking close to like 1.2 million. We brought it down to 200,000. Then we worked at a deal where we licensed the name with the option to buy it.”
Jeremy Parker May 20, 2022 ▶ 7:31 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Assertion Not checkable as stated
Jeremy Parker: Swag.com operates at roughly 35% gross margins
“A little bit more about 35%.”
Jeremy Parker May 20, 2022 ▶ 10:46 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Assertion Not checkable as stated
Jeremy Parker: Swag.com monthly sales plunged from $800k to $300k during COVID
“We were doing about 800,000 or so right before a month, right before the pandemic hit. Pandemic hits, our sales drop off to 300,000.”
Jeremy Parker May 20, 2022 ▶ 11:37 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Assertion Not checkable as stated
Jeremy Parker: Swag.com reached $3M to $4M per month by late 2020
“About five months later, our sales started to incrementally grow. And in November, December, we're doing three to four million a month in sales.”
Jeremy Parker May 20, 2022 ▶ 11:58 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Assertion Supported
Parker estimates promo products at $23B and gifting market over $100B
“I mean, the promotional product industry is about twenty three billion dollar industry, but the gifting space is over a hundred billion.”
Jeremy Parker May 20, 2022 ▶ 14:22 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins
Disclosure
Parker says Custom Ink deal had no earnout or handcuffs
“Definitely stock and custom ink, no handcuffs, no earning out.”
Jeremy Parker May 20, 2022 ▶ 14:56 CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins

Appearances (1)

EpisodeDateSpeaking time
CustomInk Paid Over $20m for Swag.com, Will do $60m+ This Year, 30% Margins May 20, 2022 10m
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