Jennifer Martin

Everything Jennifer Martin said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Opinion

Jennifer Martin: 2020 corporate outreach to Black founders was often opportunistic promotion

“I think where it feels good is when it's companies or people who are reaching out to you who have always supported you, and they're just amplifying it. I think the part where it gets confusing of how to feel about it is when you can tell it's an opportunity fo…”

Jennifer Martin Apr 26, 2021 ▶ 1:29:20 Pipcorn: Jennifer and Jeff Martin

HOW I BUILT THIS Insight

Jennifer Martin: Pipcorn over-indexed on seasonal gifting post-Oprah

“I think the Oprah, we sort of, like, pivoted A little bit too much to focus on, like, being an online gift, and we had to, like, swing all the way back to figure out, like, okay, well, that's seasonal, right? People love that for the holiday, but then the rest…”

Jennifer Martin Apr 26, 2021 ▶ 52:45 Pipcorn: Jennifer and Jeff Martin

HOW I BUILT THIS Opinion

Jennifer Martin: 1990s gluten-free products used feed corn causing perceived allergies

“And a lot of the reason I couldn't eat corn was because at that time, the gluten-free products were all made with really, really bad corn, you know, like not corn that you're supposed to be eating, like it was like feed corn that basically we're eating, and so…”

Jennifer Martin Apr 26, 2021 ▶ 13:07 Pipcorn: Jennifer and Jeff Martin

HOW I BUILT THIS Assertion Not checkable as stated

Jennifer Martin: Pipcorn received two term sheets within three weeks of fundraising

“Oh, no, the one thing I was just going to add was, like, we kicked off the fundraising process, and then I feel like in two weeks we had, or two or three weeks, we had, like, two term sheets.”

Jennifer Martin Apr 26, 2021 ▶ 1:13:18 Pipcorn: Jennifer and Jeff Martin

HOW I BUILT THIS Assertion Not checkable as stated

Jennifer Martin: Pipcorn did not run any paid advertisements before 2020

“So we had never run any ads previous to like before 2020.”

Jennifer Martin Apr 26, 2021 ▶ 1:27:02 Pipcorn: Jennifer and Jeff Martin

HOW I BUILT THIS Assertion Not checkable as stated

Jennifer Martin: Online sales make up 20% to 25% of Pipcorn's revenue

“No, that's correct. Yeah, I think it's like 20%, 20, 25% online, and then the rest is wholesale.”

Jennifer Martin Apr 26, 2021 ▶ 1:27:29 Pipcorn: Jennifer and Jeff Martin

HOW I BUILT THIS Disclosure

Jennifer Martin: I refuse to laugh off discriminatory remarks to diffuse awkwardness

“In the past, I've always just laughed off. Somebody says a comment to me that's racist or sexist or homophobic or whatever it is, I laugh it off because I feel awkward and I don't want them to, you know, I just want to make the situation end, right? Like, that…”

Jennifer Martin Apr 26, 2021 ▶ 1:32:07 Pipcorn: Jennifer and Jeff Martin

The other half of the tape: Jennifer Martin's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Jennifer Martin, by other people (1)

HOW I BUILT THIS Assertion Not checkable as stated

Jeff Martin: Pipcorn launched with just $3,000 in personal startup capital

“Incredibly low barriers to entry, where We could start with 3000 dollars in a bank account and get the equipment we needed and at least start.”

Jeff Martin Apr 26, 2021 ▶ 29:15 Pipcorn: Jennifer and Jeff Martin

One line per show, most statements first. The link opens Jennifer's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Entrepreneur in Residence, Colgate University	1	7	—	full record on How I Built This →