Jean-Luc Diard

Everything Jean-Luc Diard said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Insight

Diard: Patent protection is ultimately a matter of who has more money

“Patents are always a matter of who has the biggest amount of money.”

Jean-Luc Diard Feb 2, 2026 ▶ 46:34 HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza

HOW I BUILT THIS Insight

Diard: Material suppliers, not footwear brands, are the real industry innovators

“In footwear, the innovators are also the suppliers. They are the people who are providing you with The foam formulations with the different materials, etc.”

Jean-Luc Diard Feb 2, 2026 ▶ 22:52 HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza

HOW I BUILT THIS Assertion Partly supported

Diard: Hoka midsoles were twice as soft as industry standards

“And we went like pretty much twice softer than what was the tradition in the industry.”

Jean-Luc Diard Feb 2, 2026 ▶ 29:53 HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza

HOW I BUILT THIS Disclosure

Diard: Hoka's original grand vision was merely to become a $500M company

“The vision that we had was to become a five hundred million company.”

Jean-Luc Diard Feb 2, 2026 ▶ 51:25 HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza

HOW I BUILT THIS Insight

Diard: Founders must set strict family investment limits against 80% failure odds

“The second thing is that you know that those adventurers have 80% plus chances of failure. So you just take that into account. And then the other thing is to fix boundaries when it comes to the investments that you are going to do. So here you need to be very …”

Jean-Luc Diard Feb 2, 2026 ▶ 21:29 HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza

The other half of the tape: Jean-Luc Diard's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Jean-Luc Diard, by other people (1)

HOW I BUILT THIS Disclosure

Mermoud: Hoka co-founders were 'lazy' and not serious runners before founding

“It's a legend that we were serious, enthusiastic runners before hockey. We were lazy because it was so hard and one step at a time compared to anything else we would do.”

Nicolas Mermoud Feb 2, 2026 ▶ 19:36 HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza

One line per show, most statements first. The link opens Jean-Luc's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Global VP of Innovation, Deckers Brands	1	5	0% 0/1	full record on How I Built This →