People, every show

Jay Tokosch

Co-Founder & CEO, NoteAffect. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveLinkedIn ↗noteaffect.com ↗

Jay Tokosch is a technology entrepreneur who co-founded Core-apps in 2009, building an event technology provider before selling it to Community Brands in 2019. He subsequently co-founded and leads NoteAffect, an interactive learning, note-taking, and content engagement platform.

1shows
1appearances
12statements
0resolved
0supported
0contradicted

Everything Jay Tokosch said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Prediction Not checkable as stated
Tokosch predicts NoteAffect will reach $10K monthly revenue next quarter
“Yeah, absolutely. We've got we've got the 12 signed up and I probably have another 17 or 18 that are outstanding that I, that will pop.”
Jay Tokosch Aug 1, 2020 ▶ 12:22 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit
Tokosch: Early sales targets should be set at 50% of founder output
“Well, so I always like to be the person who does it myself first to see how well I do with it, right? Because if I'm, then I measure against myself. So if I'm able to do, let's say, 10 demos a month, right, I'm not always going to expect the salesperson who, y…”
Jay Tokosch Aug 1, 2020 ▶ 14:38 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit
TOP FOUNDERS Assertion Not checkable as stated
Tokosch bootstrapped CoreApps to 800+ clients and 1,600 annual events before exit
“I bootstrapped that company. I was very fortunate to get it going that way and getting it started. Doing a bootstrap on that one, and when we finished, we had a little over 800 clients, and we did about 1600 events a year.”
Jay Tokosch Aug 1, 2020 ▶ 2:46 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit
TOP FOUNDERS Assertion Not checkable as stated
Tokosch: CoreApps approached $10M in revenue prior to acquisition
“Oh, yeah, we were we were close to ten million.”
Jay Tokosch Aug 1, 2020 ▶ 3:05 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit
TOP FOUNDERS Assertion Not checkable as stated
Tokosch: NoteAffect charges schools $5 to $10 per student per semester
“Oh it's really inexpensive. They're paying anywhere from five to 10 dollars per student per semester.”
Jay Tokosch Aug 1, 2020 ▶ 5:51 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit
TOP FOUNDERS Disclosure
Tokosch plans to raise $1M for NoteAffect because software is complete
“Yeah, we're talking about a million. I don't need a lot. The software's done.”
Jay Tokosch Aug 1, 2020 ▶ 8:55 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit
TOP FOUNDERS Assertion Not checkable as stated
Tokosch spent $1.6M self-funding NoteAffect's MVP before initial revenue
“It's like, what? A 1,000,006.”
Jay Tokosch Aug 1, 2020 ▶ 9:59 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit
TOP FOUNDERS Disclosure
Tokosch: NoteAffect measures early sales reps by demo volume, not revenue quota
“You know, I haven't given them a quota at this point. It's hard to do that with a startup. You know, what we're doing here today is I'm measuring them based on, you know, the amount of appointments that they're doing, the demos that they're doing that, that ty…”
Jay Tokosch Aug 1, 2020 ▶ 14:08 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit
TOP FOUNDERS Assertion Not checkable as stated
Tokosch: NoteAffect deployments span 1,200-student high schools to 6,000-student colleges
“Like, we have one school that's a high school that's about 1200 students, and then we have one of our colleges up in New York that is What is it? 6000 students. So yeah, we arranged the gambit across the board there.”
Jay Tokosch Aug 1, 2020 ▶ 6:04 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit
TOP FOUNDERS Assertion Not checkable as stated
NoteAffect is currently deployed across 12 schools and 32 classes
“So right now we have 12 schools. And we're doing I think it's 32 classes. That's what it's turned out to be.”
Jay Tokosch Aug 1, 2020 ▶ 10:54 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit
Tokosch outlines education sales cycle challenges tied to July school budgets
“The biggest thing with the education and the biggest is the drawback is the sales cycle. And this is so long. There's a short window for you to get involved in it. And then you know, you're looking at them putting it into their budgets, which most of them are …”
Jay Tokosch Aug 1, 2020 ▶ 12:33 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit
TOP FOUNDERS Disclosure
Tokosch: NoteAffect spent $60,000 testing trade magazine advertising
“At the beginning we were doing a bunch of things in the trade show, I'm sorry, in the trade magazines. Educause ISTE... It was it was 60,000 dollars that we spent.”
Jay Tokosch Aug 1, 2020 ▶ 15:47 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

One line per show, most statements first. The link opens Jay's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
TOP FOUNDERSLEDGER Co-Founder & CEO, NoteAffect 1 12 full record on Top Founders →
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