Jay Tokosch

Co-Founder & CEO, NoteAffect · 1 appearance on the record.

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founderexecutiveLinkedIn ↗noteaffect.com ↗

Jay Tokosch is a technology entrepreneur who co-founded Core-apps in 2009, building an event technology provider before selling it to Community Brands in 2019. He subsequently co-founded and leads NoteAffect, an interactive learning, note-taking, and content engagement platform.

12statements → 7claims → 0claims resolved → 3.92/5average certainty → 1.25/5average debate potential → ≈4.5/5argument clarity, estimated →

7 not checkable as stated how the 7 claims stand · each chip opens the sources

1 prediction · 6 assertions · 2 insights · 3 disclosures · every statement was checked. The prediction and assertions are the 7 claims: statements the public record can support or contradict. 0 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jay argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jay Tokosch on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Jay Tokosch said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated

Tokosch predicts NoteAffect will reach $10K monthly revenue next quarter

“Yeah, absolutely. We've got we've got the 12 signed up and I probably have another 17 or 18 that are outstanding that I, that will pop.”

Jay Tokosch Aug 1, 2020 ▶ 12:22 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Insight

Tokosch: Early sales targets should be set at 50% of founder output

“Well, so I always like to be the person who does it myself first to see how well I do with it, right? Because if I'm, then I measure against myself. So if I'm able to do, let's say, 10 demos a month, right, I'm not always going to expect the salesperson who, y…”

Jay Tokosch Aug 1, 2020 ▶ 14:38 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Assertion Not checkable as stated

Tokosch bootstrapped CoreApps to 800+ clients and 1,600 annual events before exit

“I bootstrapped that company. I was very fortunate to get it going that way and getting it started. Doing a bootstrap on that one, and when we finished, we had a little over 800 clients, and we did about 1600 events a year.”

Jay Tokosch Aug 1, 2020 ▶ 2:46 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Assertion Not checkable as stated

Tokosch: CoreApps approached $10M in revenue prior to acquisition

“Oh, yeah, we were we were close to ten million.”

Jay Tokosch Aug 1, 2020 ▶ 3:05 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Assertion Not checkable as stated

Tokosch: NoteAffect charges schools $5 to $10 per student per semester

“Oh it's really inexpensive. They're paying anywhere from five to 10 dollars per student per semester.”

Jay Tokosch Aug 1, 2020 ▶ 5:51 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Disclosure

Tokosch plans to raise $1M for NoteAffect because software is complete

“Yeah, we're talking about a million. I don't need a lot. The software's done.”

Jay Tokosch Aug 1, 2020 ▶ 8:55 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Assertion Not checkable as stated

Tokosch spent $1.6M self-funding NoteAffect's MVP before initial revenue

“It's like, what? A 1,000,006.”

Jay Tokosch Aug 1, 2020 ▶ 9:59 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Disclosure

Tokosch: NoteAffect measures early sales reps by demo volume, not revenue quota

“You know, I haven't given them a quota at this point. It's hard to do that with a startup. You know, what we're doing here today is I'm measuring them based on, you know, the amount of appointments that they're doing, the demos that they're doing that, that ty…”

Jay Tokosch Aug 1, 2020 ▶ 14:08 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Assertion Not checkable as stated

Tokosch: NoteAffect deployments span 1,200-student high schools to 6,000-student colleges

“Like, we have one school that's a high school that's about 1200 students, and then we have one of our colleges up in New York that is What is it? 6000 students. So yeah, we arranged the gambit across the board there.”

Jay Tokosch Aug 1, 2020 ▶ 6:04 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Assertion Not checkable as stated

NoteAffect is currently deployed across 12 schools and 32 classes

“So right now we have 12 schools. And we're doing I think it's 32 classes. That's what it's turned out to be.”

Jay Tokosch Aug 1, 2020 ▶ 10:54 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Insight

Tokosch outlines education sales cycle challenges tied to July school budgets

“The biggest thing with the education and the biggest is the drawback is the sales cycle. And this is so long. There's a short window for you to get involved in it. And then you know, you're looking at them putting it into their budgets, which most of them are …”

Jay Tokosch Aug 1, 2020 ▶ 12:33 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Disclosure

Tokosch: NoteAffect spent $60,000 testing trade magazine advertising

“At the beginning we were doing a bunch of things in the trade show, I'm sorry, in the trade magazines. Educause ISTE... It was it was 60,000 dollars that we spent.”

Jay Tokosch Aug 1, 2020 ▶ 15:47 NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit

Appearances (1)

Episode	Date	Speaking time
NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit	Aug 1, 2020	13m

Jay Tokosch

The record, in short

How they sound: not measured why? →

Appearances (1)

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