Tokosch outlines education sales cycle challenges tied to July school budgets
Jay Tokosch · NoteAffect MVP Cost $1.6m, Founder Bootstrapping Using Cash From Last Exit · Aug 1, 2020 · at 12:33
Jay Tokosch explains the operational difficulty of selling software to educational institutions compared to corporate markets.
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“The biggest thing with the education and the biggest is the drawback is the sales cycle. And this is so long. There's a short window for you to get involved in it. And then you know, you're looking at them putting it into their budgets, which most of them are in a school year budget, which runs around July timeframe. So that's your, that, that, that's the biggest downsides to that.”
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