Everything Jay Clouse said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Clouse: Long-form interviews are YouTube on hard mode
“If your channel is predicated on long form interviews, that's just not the typical YouTube video that's playing YouTube on hard mode as it is.”
Clouse: Guests without built-in YouTube pull get audio-only episodes
“If we don't think that the guest will have significant pull with a unknown, you know, to a new Viewer on YouTube. We don't make a video episode out of it. We basically make it audio only and then save our resources for video specific creators.”
Clouse: Winning the distinct micro-games of both Twitter and Instagram is difficult
“It's really hard to like win the micro games of multiple macro games. That's why it's hard to be successful on Instagram and Twitter simultaneously.”
Clouse: Top-of-Funnel Social Media Forces Creators onto an Endless Content Treadmill
“When you are playing the social media game as part of your top of funnel, That's, that becomes a lot of production on its own, let alone whatever that is moving towards. So you get in this place where it's like, I am creating so much all the time just to remai…”
Clouse: Low-engagement promo tweets consistently generated $1,500 membership conversions
“If I tweeted once a week or twice a week about the community, it would be my lowest engagement tweet, but it would result in a new member. And so I just looked at this as like, I don't even care. The spread on this is worth saying, this is worth sharing, and i…”
Jay Clouse: Improving member retention beats optimizing top-of-funnel acquisition
“I think retention is the golden metric of if you have a good membership and if you feel like your retention is low, then that is a signal to focus on investing in the experience and making it more retentive because it's better to make the product more retentiv…”
Clouse: A fractional community management agency is a massive untapped opportunity
“In this space, I think there is room for a, an agency that is of fractional community managers, because there are a ton of people who are able to build and grow communities. They don't want to do active management of it. They don't want to hire, maybe can't hi…”
Clouse: Creator economy is broadly split between education and entertainment
“So in the creator economy, quote unquote, I think it's kind of a dichotomy between people on the education side and people on the entertainment side. And of course there's some in between people who are both educational and entertaining. But broadly, I see tha…”
Clouse: The Lab's core tiers cost $1,999 and $2,999 annually
“The standard tier is priced at 1999 and the VIP tier is priced at 29 99.”
Clouse: The Lab is pacing toward $500,000 ARR
“So all in all, we're on a trajectory of getting close to 500,000 dollars in ARR.”
Clouse: The Lab community drives 70% of his business revenue
“Granted the membership is about 70% of my overall revenue, but it's not my only revenue.”
Clouse: He aspires to author-style business models built on long-form IP
“I really personally aspire to the lives and businesses of authors more than anything else because they're able to like Spend a lot of time investing into making this one really great long form product. And build really lean businesses on the back of that.”
Clouse: The Creator Science membership maintains over 90% retention
“I know that my retention is over 90%. Like most months, the first four months when I was really looking at it was above 94%.”
Clouse: Content creation sits on a spectrum between entertainment and education
“I think about the content space as a spectrum with polls of entertainment and education, and everyone's kind of somewhere in that spectrum.”
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