Jana Francis
Former Founder & President, Steals.com. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutive@jana_steals ↗steals.com ↗
In 2008, Francis co-founded Steal Network, operating daily-deal sites such as Steals.com, and bootstrapped the business before selling it in 2020. She was recognized as an Ernst & Young Entrepreneur of the Year regional finalist in Utah.
1shows
1appearances
10statements
0resolved
0supported
0contradicted
Everything Jana Francis said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Francis: Steals.com averages $2 net profit per order after friction costs
“On average, we will make two dollars. Once you take out all the friction costs, it's two dollars. Which, by the way, in e-commerce is, yeah, it's relatively impressive for e-commerce because, you know, most e-coms at scale are splitting pennies, right?”
Francis: Steals.com has spent under 4% of revenue on marketing
“I've spent less than four percent on of top lane revenue on marketing ever, and that is including my email channel, which you can't be in e-commerce without sending daily emails.”
Francis targets a 1x revenue valuation for Steals.com equity round
“I'm valuing the company right now at about one times revenue, which I think is extremely reasonable.”
Francis: Steals.com can reach $24M revenue without new infrastructure investment
“I mean, you know, we're doing eight million in revenue right now, but I'm in a building that I could, I do not need to spend one more dime to sell three times the amount. Yeah, so I could get to, in this building alone, I could get to about twenty-four million…”
Francis: Steals.com shifted from 100% upfront inventory to a hybrid model
“We do a bit of a mixture right now where sometime, you know, I would say about half the time and in our eight years, it's been a hundred percent. We take on the inventory, but since August of last year, we've been testing a little bit of a different strategy”
Francis: ScrapbookSteals margins are higher due to local Utah suppliers
“We have a much better margin on our scrapbook steel site that just sells paper, right? Exactly. And so that, that's a, we get a lot better margin on that site, mainly because partially our friction costs aren't as high, are because most of the scrapbooking bra…”
Francis: Steals.com generated $76M in cumulative revenue since 2008
“We've done almost, almost seventy six million in revenues, top line revenues since we started.”
Francis forecasts Steals.com will generate $8M in 2016 revenue
“Right now, my forecast shows us flat year to year, so we'll do another eight million this year. If I get an influx of capital from a really smart investor that believes in my business as much as I do.”
One line per show, most statements first. The link opens Jana's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Former Founder & President, Steals.com | 1 | 10 | — | full record on Top Founders → |