Jake Moore
Co-founder & CEO, Superwall. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveengineer@jakemor ↗LinkedIn ↗jakemor.com ↗
Jake Mor is the founder and CEO of Superwall, a developer platform for configuring, testing, and optimizing mobile paywalls without app updates. He previously founded FitnessAI, an AI-driven workout application that achieved multi-million-dollar ARR prior to acquisition.
1shows
1appearances
16statements
1resolved
1supported
0contradicted
100%fully supported
Everything Jake Moore said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Moore: Apple's Merchant of Record Services Are Worth Around 15%
“Apple is a merchant of record. And Apple deals with, you know, you don't have to deal with chargebacks, you don't have to deal with disputes, you don't have to deal with taxes. You also don't have to deal with involuntary churn. Because I have news for you. If…”
Superwall Customers Are Passing App Review Using Stripe Billing
“Like, so we have, we now have customers that are using super wall to build with Stripe. And they're just getting through app review, like, it's fine.”
Moore: Alternative Mobile Billing Will Create a Venture-Scale MoR Market
“I think that there are going to be tons of new merchant of records that are introduced to the market if the ruling is here to stay. And that's crazy because a huge, you know, it could mint a Completely new market overnight. That's like a venture scale.”
Moore: Superwall's personalized pricing boosts revenue 20% to 30% overnight
“And it's just been massive for the companies that have tried it. We're talking about like companies in the you know, five to 10 in MRR range. Just seeing 20, 30% lifts in revenue overnight.”
Moore: A 10-20% paywall lift can turn ROAS profitable and double ad spend
“Just a little bit of efficiency could bring you from a .8 ROAS to a 1.2 ROAS, which lets you reinvest and possibly double your ad spend. So oftentimes only a 10, 20% lift can completely change your growth curve because all that gets reinvested into scaling.”
Superwall Almost Requires Every Employee to Build Their Own Mobile App
“Not only that, you know, we almost require, forget allow, we almost require every single person on the team to have a mobile app that they're trying to grow.”
Moore: Superwall sees well over 100M monthly paywall views
“I think it's like, okay, monthly paywall views is well over a hundred million.”
Moore: 20% to 30% install-to-trial conversion is stellar for mobile apps
“20% install to trial start, 30%, whatever it is, is stellar.”
Moore: Superwall processes $25M to $50M in monthly revenue
“I would say that we're referring like maybe 25 to fifty million in revenue per month, like processing sort of.”
Superwall reaches approximately $3.6M in ARR
“Yeah, our revenue is like three point we're at like 3.6 in ARR.”
Moore: Average Superwall customer pays $1,000 to $1,500 monthly
“Yeah, the average customer pays us around 1000 to 1500 dollars per month.”
Moore: Median Superwall customer spend is $200 to $300 monthly
“But our median is more like two to 300. So we skew heavily upward.”
Moore: Bootstrapped FitnessAI to $1M Revenue Before Selling at $4M ARR
“I bootstrapped it to a million in revenue. And then I raised some money, got into Y Combinator and sold it when I got to around four million in ARR.”
Moore: Superwall raised a $2M seed with an $800k rollover
“So we did a two million dollar seed
and then we did oh, it was around 800 K that rolled over.”
One line per show, most statements first. The link opens Jake's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Co-founder & CEO, Superwall | 1 | 16 | 100% 1/1 | full record on Top Founders → |