People, every show

Jake DeLeon

Founder & CEO, Fila Manila. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveoperatorLinkedIn ↗filamanila.com ↗

Jake DeLeon is the founder and CEO of Fila Manila, bringing Filipino simmer sauces, spreads, and condiments to mainstream grocery shelves. A consumer packaged goods veteran with past experience at Procter & Gamble and Starbucks, he previously founded Origin Almond and secured an investment on Shark Tank from Daniel Lubetzky.

What they said4 Shows1

Everything Jake DeLeon said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Prediction Not checkable as stated

DeLeon predicts Filipino cuisine will be US mainstream by 2030

“We believe in five years, Filipino cuisine will be pretty mainstream.”

Jake DeLeon Nov 6, 2025 ▶ 10:21 Advice Line with Tariq Farid of Edible Arrangements

HOW I BUILT THIS Assertion Partly supported

Filipino Americans are the largest Asian demographic in 11 US states

“I did some data and research, and I found out that Filipinos are one of the largest Asian American groups in the U.S., the largest in 11 states, including California, and our cuisine is the fastest growing as well, yet there's almost zero representation of our…”

Jake DeLeon Nov 6, 2025 ▶ 7:27 Advice Line with Tariq Farid of Edible Arrangements

HOW I BUILT THIS Disclosure

Fila Manila founder Jake DeLeon discloses $1.5M in lifetime sales

“We did about 1.5 million lifetime sales. This year we'll probably be doing around 600,000 or 700,000.”

Jake DeLeon Nov 6, 2025 ▶ 8:30 Advice Line with Tariq Farid of Edible Arrangements

HOW I BUILT THIS Disclosure

Fila Manila founder reveals 80% of customers are not Filipino

“Through our own research, we found that actually 80% of our customers are not Filipino.”

Jake DeLeon Nov 6, 2025 ▶ 11:11 Advice Line with Tariq Farid of Edible Arrangements

One line per show, most statements first. The link opens Jake's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Founder & CEO, Fila Manila	1	4	0% 0/1	full record on How I Built This →