Jacqueline Fu

Everything Jacqueline Fu said on any show that made the record, most notable first. Each card names its show and opens the statement there.

THE PITCH Disclosure

Pepper will spend $1M of its $1.5M raise on paid acquisition

“Well, out of the 1.5 million, we're thinking about doing one million that goes towards paid acquisition. [407] Elizabeth Yin: Oh, wow. [407] Jacqueline Fu: Yeah, and the rest would go towards hiring and inventory.”

Jacqueline Fu Mar 3, 2025 ▶ 6:41 #83 Can Small Bras Be a Big Market?

THE PITCH Assertion Not checkable as stated

Fu: US small-cup bra market is worth $5.1 billion

“We believe it to be a 5.1 billion dollar market, and the way we got to this is the total lingerie market in the U.S. Is sixteen billion dollars, and around 32% of women fall in the BMI that would be applicable to us.”

Jacqueline Fu Mar 3, 2025 ▶ 12:01 #83 Can Small Bras Be a Big Market?

THE PITCH Disclosure

Fu: Pepper prioritizes profitability over growth, even if not venture scale

“Our philosophy is it's not growth at all cost, and that might not be a venture Scale type of business because we might be growing a little bit slower, but for us, it's more important to be profitable.”

Jacqueline Fu Mar 3, 2025 ▶ 23:25 #83 Can Small Bras Be a Big Market?

THE PITCH Assertion Not checkable as stated

Pepper hits a $3 million revenue run rate after 8x growth

“Since our official launch last year, we've already grown eight X and this year we're making three million in revenue run rate.”

Jacqueline Fu Mar 3, 2025 ▶ 3:00 #83 Can Small Bras Be a Big Market?

THE PITCH Disclosure

Pepper sets a $9 million valuation cap for its round

“Yes, so we're doing a nine million cap.”

Jacqueline Fu Mar 3, 2025 ▶ 3:17 #83 Can Small Bras Be a Big Market?

THE PITCH Assertion Not checkable as stated

Fu: Pepper operates at 71% margins including fulfillment

“71%, and this includes the end fulfillment to the customer.”

Jacqueline Fu Mar 3, 2025 ▶ 4:42 #83 Can Small Bras Be a Big Market?

THE PITCH Assertion Not checkable as stated

Fu: Pepper's CAC is $25 with a $130 lifetime value

“Yeah, so overall CAC is 25 dollars, and our lifetime value is 130 dollars, and we expect this lifetime value to go even higher, because right now we only have three products.”

Jacqueline Fu Mar 3, 2025 ▶ 6:19 #83 Can Small Bras Be a Big Market?

THE PITCH Assertion Not publicly verifiable

Fu: Pepper launched with Urban Outfitters and received a second purchase order

“So we actually just launched a partnership with Urban Outfitters a few weeks ago. That's been met with really awesome response. They're placing a second purchase order now.”

Jacqueline Fu Mar 3, 2025 ▶ 15:55 #83 Can Small Bras Be a Big Market?

THE PITCH Disclosure

Fu: Pepper is raising $1.5 million to expand product lines

“I'm here today to raise 1.5 million to grow our community and expand even faster with more products.”

Jacqueline Fu Mar 3, 2025 ▶ 3:05 #83 Can Small Bras Be a Big Market?

The other half of the tape: Jacqueline Fu's own voice is left out of every number here. 3 statements on the record name them. every mention, with the transcript →

Statements about Jacqueline Fu, by other people (3)

THE PITCH Insight

Yin: Revenue-based financing requires debt repayment ability, not billion-dollar outcomes

“Revenue-based financing, like, I don't have to believe this will be a billion-dollar-plus outcome. I just have to believe, can she pay me back with interest? And I would take that bet any day. She seems like she's operating her business well.”

Elizabeth Yin Mar 3, 2025 ▶ 19:31 #83 Can Small Bras Be a Big Market?

THE PITCH Assertion Not checkable as stated

Pepper declined Yin's revenue-based financing offer because they didn't need it

“Jacqueline told us that she and her co-founder Leah Decided not to take the money, because they didn't need it.”

Josh Muccio Mar 3, 2025 ▶ 23:56 #83 Can Small Bras Be a Big Market?

THE PITCH Assertion Supported

Pepper oversubscribed its seed round, raising almost $2 million

“She set out to raise 1.5 million dollars, and after the show, ended up oversubscribing and raised almost two million from investors.”

Josh Muccio Mar 3, 2025 ▶ 23:43 #83 Can Small Bras Be a Big Market?

One line per show, most statements first. The link opens Jacqueline's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
THE PITCHLEDGER	Co-Founder and CEO, Pepper	1	9	—	full record on the Pitch →