People, every show

J.P. Iberti

Co-Founder, La Colombe Coffee Roasters. On 1 show, 2 appearances. The Shows tab opens the full record on each.

1shows
2appearances
6statements
0resolved
0supported
0contradicted
6said about them ↓

Everything J.P. Iberti said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Iberti argues venture capital destroys great retail concepts by pushing aggressive overexpansion
“I mean, how many great concept that we've seen over the years that, you know, just got crushed because VC money got in and pushed it too hard. I mean, there's dozen of example.”
J.P. Iberti Jan 12, 2026 ▶ 58:07 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
Iberti: Dozens of retail concepts get crushed by aggressive VC rollout
“How many great concept that we've seen over the years that, you know, just got crushed because VC money got in and pushed it too hard. I mean, there's dozen of example.”
J.P. Iberti Jul 20, 2020 ▶ 57:36 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti
HOW I BUILT THIS Assertion Not checkable as stated
La Colombe expanded nationally by following restaurant chefs relocating to new cities
“A lot of people go into a kitchen and then move away to San Francisco, LA, Denver, Miami, and we had such roots in the kitchen with supply that people ended up taking us with them when they moved. So we did move from kitchen to kitchen, you know, and it went, …”
J.P. Iberti Jan 12, 2026 ▶ 41:56 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
HOW I BUILT THIS Assertion Not checkable as stated
Iberti: Fire department came to original La Colombe location weekly
“We got the fire department in, you know, about two, three times a week.”
J.P. Iberti Jul 20, 2020 ▶ 32:41 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti
La Colombe's name was inspired by a French inn and the dove
“So I think the inspiration of the name is connected to the place, but it's also the symbol of what La Colombes, you know, internationally.”
J.P. Iberti Jan 12, 2026 ▶ 25:53 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
La Colombe originally operated strictly as a wholesale supplier for restaurant kitchens
“Our idea was to be purveyors and to serve the kitchen, so it didn't really matter.”
J.P. Iberti Jan 12, 2026 ▶ 28:19 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

The other half of the tape: J.P. Iberti's own voice is left out of every number here. 6 statements on the record name them. every mention, with the transcript →

Statements about J.P. Iberti, by other people (6)

La Colombe was founded to supply an expected American fine dining renaissance
“We had a deep, deep belief that there would be this restaurant renaissance in America. There was gonna be this huge inflow of French and Italian high-level cuisine, and that the coffee in America wasn't going to accommodate it. Coffee in America was just dedic…”
Todd Carmichael Jan 12, 2026 ▶ 21:28 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
Carmichael: American coffee was unprepared for an incoming French and Italian fine-dining boom
“We had a deep, deep belief that there would be this restaurant renaissance in America. There was going to be this huge inflow of French and Italian high-level cuisine, and that the coffee in America wasn't going to accommodate it.”
Todd Carmichael Jul 20, 2020 ▶ 21:22 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti
Carmichael offered to surrender his La Colombe shares during a mental crisis
“So, I went to JP, and I said, you can have my shares. I don't want to ruin this thing, you can have it all.”
Todd Carmichael Jan 12, 2026 ▶ 48:12 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
HOW I BUILT THIS Assertion Not checkable as stated
Carmichael vented La Colombe's first roaster through a 20-story outdoor garbage chute
“I jackhammered a hole into a garbage chute that runs the outside of the building, and I think it's about 20 stories high. And I piped the, then cemented the piping into the garbage chute and told JP to fire it up.”
Todd Carmichael Jan 12, 2026 ▶ 32:01 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
HOW I BUILT THIS Assertion Not checkable as stated
Carmichael: La Colombe founders cut their salaries to zero during COVID-19
“JP and I, we just, we cut our salaries to zero. We went to the executive crew, we cut everyone 50%.”
Todd Carmichael Jul 20, 2020 ▶ 59:27 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti
Carmichael: Offered to give all his La Colombe equity to co-founder Iberti
“So, I went to JP, and I said, you can have my shares. I don't want to ruin this thing, you can have it all.”
Todd Carmichael Jul 20, 2020 ▶ 47:40 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti

One line per show, most statements first. The link opens J.P.'s full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
HOW I BUILT THISLEDGER Co-Founder, La Colombe Coffee Roasters 2 6 full record on How I Built This →
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