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Greg Sewitz

Co-Founder and Co-CEO, Magic Spoon. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveLinkedIn ↗magicspoon.com ↗

Sewitz co-founded Magic Spoon in 2019, building a high-protein, low-sugar breakfast cereal brand that scaled from direct-to-consumer sales to tens of thousands of retail stores nationwide. Prior to Magic Spoon, he co-founded Exo, a food startup that popularized cricket flour protein bars before being acquired by Aspire Food Group in 2018.

1shows
1appearances
9statements
4resolved
4supported
0contradicted
100%fully supported

Everything Greg Sewitz said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Prediction Not checkable as stated
Sewitz: Insect protein industry could be viable in 10 to 30 years
“And I do still believe that on the time frame of 10, 20, 30 years, it was totally something that could be viable as an entire industry”
Greg Sewitz Feb 12, 2024 ▶ 35:12 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Sewitz: Novel food products succeed on taste and utility, not intellectual interest
“You also had to really convince them that it was going to taste good and also meet the nutritional needs they were looking for from a protein bar, because ultimately the product was going to live or die on whether people kept buying it for the use case that we…”
Greg Sewitz Feb 12, 2024 ▶ 20:07 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Sewitz: Cereal manufacturing requires massive scale and capital intensity from start
“There's no way around the fact that you have to be running these machines for eight-hour shifts, you know, pumping out tens of thousands of pounds of cereal to even make it worth anyone's while, and so it's just, The whole product category operates at a much l…”
Greg Sewitz Feb 12, 2024 ▶ 1:06:26 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
HOW I BUILT THIS Assertion Supported
Sewitz: Crickets share an allergen overlap with shellfish
“Crickets Have an allergen overlap with shellfish.”
Greg Sewitz Feb 12, 2024 ▶ 21:17 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Sewitz: Magic Spoon could not have launched 10 years earlier
“10 years ago, we really couldn't have launched this business with a formulation that we felt was close enough to really make that trade-off worth it of, you know, nutrition for flavor.”
Greg Sewitz Feb 12, 2024 ▶ 50:41 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
HOW I BUILT THIS Assertion Not checkable as stated
Sewitz: Allulose enabled Magic Spoon to use standard cereal manufacturing equipment
“And it can coat the cereal in a similar way, and so we were able to use a lot of the same equipment that regular cereal manufacturers use for our cereal.”
Greg Sewitz Feb 12, 2024 ▶ 51:04 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
HOW I BUILT THIS Assertion Supported
Sewitz: Crickets consume far less feed and water for equal protein
“Crickets consume far less feed, far less water, and produce equal amounts of protein, but the hiccup, obviously, is that they're crickets, and we have no history or tradition of eating insects in America”
Greg Sewitz Feb 12, 2024 ▶ 8:34 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
HOW I BUILT THIS Assertion Supported
Sewitz: U.S. cricket farming originally existed entirely for pet store reptile feed
“The whole cricket farming industry existed to service Petco, PetSmartz, and the reptile feeds of the world, basically.”
Greg Sewitz Feb 12, 2024 ▶ 10:30 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
HOW I BUILT THIS Assertion Supported
Sewitz: Thailand has over 20,000 cricket farms
“And so we actually ended up going to Thailand, where there's over 20,000 cricket farms. There's a Long tradition of raising crickets in backyards”
Greg Sewitz Feb 12, 2024 ▶ 33:06 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

One line per show, most statements first. The link opens Greg's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
HOW I BUILT THISLEDGER Co-Founder and Co-CEO, Magic Spoon 1 9 100% 4/4 full record on How I Built This →
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