Everything Grant Deken said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Deken: Product Hunt customer cohort churned significantly higher than other cohorts
“We did see that like the churn from that particular cohort was significantly higher than our overall churn from all other cohorts.”
Deken: Facebook Ads Have Outperformed Google AdWords for Unstack
“We haven't done a lot of paid at surprisingly Facebook has worked better than AdWords.”
Deken: Unstack gives referrers a 30% lifetime recurring revenue share
“So there's a 30% lifetime recurring revenue share for customers that people refer to us now.”
Deken: Unstack's Product Hunt launch yielded 1,600 signups and heavy VC inbound
“Yeah, that's about right, actually. The interesting thing about product, yeah, so all that's true. We also got I don't know if I mentioned this in the article, it was like a lot of stuff, like a sub overwhelming amount of inbound VC interest from that.”
Deken: Unstack has around 200 customers
“Today we're still pretty early in our journey. We've got we're just around 200 customers.”
Deken: Unstack generates about $10k in monthly revenue
“So currently we're probably just about half of that, about 10.”
Deken: Unstack Raised ~$1M Pre-Seed Round Around June 2019
“So we put about a million dollars into the business around the time that we went full time, probably June, July last year.”
Deken: Unstack Raised Pre-Seed on Convertible Note with $5M Cap
“We actually did it as a convertible note. And in terms of that, we're like a five million cap.”
Deken: Unstack burns $40k per month gross
“We burn 40 grand a month right now. That's like gross. That's an offset, you know by our growing MRR.”
Deken: Unstack's Gross Monthly Churn Is 3% to 4%
“So again, I think like overall I probably say like three to four percent monthly right now on, on the gross side.”
Deken: Unstack Spends About $400 to Acquire a $100/mo Customer
“Yeah, I think right now we're probably spending three to 400, probably closer to 400.”
Deken: Ideanomics paid roughly $2.4M for remaining Grapevine equity
“They, so interesting thing about them, they had actually already owned a significant stake in the company. So the final price was a bit higher. But that was sort of what, you know, to buy out the company as a wholly owned subsidiary that was around the purchas…”
Deken: Unstack charges agencies $500+ monthly for licenses
“We have agencies who have kind of, you know local licenses that, you know, are kind of in the, you know, sort of 500 plus range a month.”
Deken: Unstack operates with 10 people, including six in engineering and product
“So we're 10 total, seven are full time. We've got six of our 10 are engineering and product.”