People, every show

Gil Klein

SVP, Programmatic Advertising, illumin. On 1 show, 1 appearance. The Shows tab opens the full record on each.

executiveoperatorgo.illumin.com ↗

Gil Klein is an adtech executive serving as Senior Vice President of Programmatic Advertising at illumin. He previously served as Managing Director at MobFox and Executive Vice President of Media at Matomy Media Group.

What they said7 Shows1

Everything Gil Klein said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Assertion Partly supported

Klein: Matomy paid around $12M cash plus earn-out for MobFox

“So if I remember correctly, it was around twelve million in cash, and of course there's an earn out based on performance models.”

Gil Klein Oct 30, 2017 ▶ 3:14 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

TOP FOUNDERS Assertion Supported

Klein: MobFox generated nearly $18 million in gross volume in 2015

“So in two 15, in terms of revenues, we generate just almost eighteen million.”

Gil Klein Oct 30, 2017 ▶ 5:53 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

TOP FOUNDERS Assertion Not checkable as stated

Klein: MobFox's gross take rate typically ranges between 17% and 20%

“So I don't remember exactly that year, but usually it, on gross numbers, it's around somewhere between 17 to 20%.”

Gil Klein Oct 30, 2017 ▶ 6:28 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

TOP FOUNDERS Assertion Supported

Klein: MobFox processed over $36 million in ad spend in 2016

“Just to add to that context, Nathan, last year we grew already to over 36.”

Gil Klein Oct 30, 2017 ▶ 6:52 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

TOP FOUNDERS Disclosure

Klein flies overnight to knock unannounced on unresponsive prospects' doors

“You can call a customer a few times in, let's say, San Francisco doesn't pick up the phone. I'm on the plane the same night, and I get there the following morning, I just knock on their door and say, listen, it's me, Gil. I understood you might be busy, and yo…”

Gil Klein Oct 30, 2017 ▶ 11:28 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

TOP FOUNDERS Opinion

Klein calls AppNexus CEO Brian O'Kelly the true ad tech leader

“I'm a big fan of Brian O'Kelly from AppNexus maybe because I know him for many years already from the right media days. I think he's the true ad tech leader. He's smart, he's a businessman, he knows technology. I think he sees the trend”

Gil Klein Oct 30, 2017 ▶ 13:51 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

TOP FOUNDERS Assertion Not checkable as stated

Klein: MobFox has 4,000 core publishers, mostly SDK-integrated

“To be honest, if you look at like ones that pass decent threshold, it's about 4000. Which a big majority of them are also SDK based, which gives us a lot of leverage.”

Gil Klein Oct 30, 2017 ▶ 8:25 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

One line per show, most statements first. The link opens Gil's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	SVP, Programmatic Advertising, illumin	1	7	67% 2/3	full record on Top Founders →