Gary Erickson

Everything Gary Erickson said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Supported

Clif Bar was named after Gary Erickson's father, Clifford

“So we named it Cliff Bar after my dad. My dad's name is Clifford Erickson.”

Gary Erickson Oct 3, 2016 ▶ 7:07 Clif Bar: Gary Erickson

HOW I BUILT THIS Assertion Not checkable as stated

Erickson bootstrapped Clif Bar via outsourced baking and deferred payments

“So we tried to make it in our bakery, we just didn't have the equipment to do it. So I found a bakery down the street that agreed to help me produce it, like a, like almost like a cookie bakery. And we leveraged the packaging companies and said, We'll pay you.…”

Gary Erickson Oct 3, 2016 ▶ 8:01 Clif Bar: Gary Erickson

HOW I BUILT THIS Disclosure

Erickson financed Clif Bar with $20,000 from his father's credit card

“My father gave me off his credit card, 20,000 dollars, but most of it, I, man, I look back, and I kind of think, how did I pull this off?”

Gary Erickson Oct 3, 2016 ▶ 10:25 Clif Bar: Gary Erickson

The other half of the tape: Gary Erickson's own voice is left out of every number here. Other people bring the name up 28 times in 21 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Guy Raz 28

Statements about Gary Erickson, by other people (1)

HOW I BUILT THIS Assertion Supported

Gary Erickson gave 20 percent of Clif Bar to his employees

“And in 2010, he and his wife Kit handed over 20% of the company to their employees.”

Guy Raz Oct 3, 2016 ▶ 25:55 Clif Bar: Gary Erickson

Every mention by year

One line per show, most statements first. The link opens Gary's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Co-Founder and Owner, Clif Family Winery & Farm	3	27	85% 11/13	full record on How I Built This →