Everything Frost Prioleau said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Prioleau: Simpli.fi generates well north of $25 million in annual revenue
“Well, well north of that.”
Prioleau: Simpli.fi Ran 100k Campaigns Last Month, Half Under $4/Day
“Running a 100,000 campaigns like we did last month. 50,000 of those were spending less than four dollars a day.”
Prioleau: Simpli.fi achieves 130% annual net revenue retention
“That means like our net recurring revenue, so if we didn't sell a new customer all year, we'd still grow 30% in a year because our existing customers come back.”
Prioleau: Simpli.fi raised about $10M prior to GTCR sale
“We sold about a year ago to GTCR which is a private equity firm up in Chicago. Prior to that, we'd raised about ten million dollars.”
Prioleau: Simpli.fi founders reinvested almost half their buyout proceeds
“And we actually reinvested almost half of our proceeds back in the business.”
Prioleau: Simpli.fi counts 400 billing customers and 30k advertisers
“So we have about 400 customers that are billing customers. We have about 30,000 advertisers, but many of our customers are media companies who have thousands of advertisers working through them.”
Prioleau: Simpli.fi has 250 employees and 40%+ revenue growth
“We're about 250 people now. We're growing at 40 plus percent still, and we've been profitable for the last three years.”
Prioleau: GTCR acquired 100% of Simpli.fi, not just majority
“One of the headlines came out saying they had a majority investment, but accurately they actually did buy the whole thing.”
Prioleau: Simpli.fi has no pure SaaS revenue, only percentage fees
“So today we are truly percent. We do not have any pure SAS revenue.”
Prioleau: Simpli.fi platform fees range from high single digits to mid teens
“So platform fees, depending on depending on depending on the size of the customer, typically go from high single digits to the mid teens as far as the platform fee”
Prioleau: Simpli.fi charges 10% of spend for managed services
“We also offer a managed service. And so for those who want to use our managed service, we charge another 10% of spend”
Prioleau: Simpli.fi processes well north of hundreds of millions in ad spend
“I'll, yeah, I mean you know, well north of in the hundreds of millions, let me put it that way.”
Prioleau: Simpli.fi is a few years away from $1B in ad volume
“We would grow a lot if it was next year. It'll be a few years down.”