Prioleau: Simpli.fi counts 400 billing customers and 30k advertisers
Frost Prioleau · 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR" · May 11, 2019 · at 5:32
Frost Prioleau, co-founder and CEO of Simpli.fi, describes the platform's customer breakdown and distributor model.
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“So we have about 400 customers that are billing customers. We have about 30,000 advertisers, but many of our customers are media companies who have thousands of advertisers working through them.”
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Prioleau: Simpli.fi generates well north of $25 million in annual revenue
“Well, well north of that.”
Prioleau: Simpli.fi Ran 100k Campaigns Last Month, Half Under $4/Day
“Running a 100,000 campaigns like we did last month. 50,000 of those were spending less than four dollars a day.”
Prioleau: Simpli.fi achieves 130% annual net revenue retention
“That means like our net recurring revenue, so if we didn't sell a new customer all year, we'd still grow 30% in a year because our existing customers come back.”
Prioleau: Simpli.fi raised about $10M prior to GTCR sale
“We sold about a year ago to GTCR which is a private equity firm up in Chicago. Prior to that, we'd raised about ten million dollars.”