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Frost Prioleau

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

13statements → 12claims → 2claims resolved → 4/5average certainty → 1/5average debate potential →

0 supported 0 partly supported 2 contradicted 10 not checkable as stated how the 12 claims stand · each chip opens the sources

1 prediction · 11 assertions · 1 disclosure · every statement was checked. The prediction and assertions are the 12 claims: statements the public record can support or contradict. 2 are resolved, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Frost argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Prioleau: Simpli.fi raised about $10M prior to GTCR sale
“We sold about a year ago to GTCR which is a private equity firm up in Chicago. Prior to that, we'd raised about ten million dollars.”
Frost Prioleau May 11, 2019 ▶ 4:14 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Frost Prioleau on measured tape to publish a rate. This says nothing about how they speak.

Everything Frost Prioleau said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Prioleau: Simpli.fi generates well north of $25 million in annual revenue
“Well, well north of that.”
Frost Prioleau May 11, 2019 ▶ 12:57 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Assertion Not checkable as stated
Prioleau: Simpli.fi Ran 100k Campaigns Last Month, Half Under $4/Day
“Running a 100,000 campaigns like we did last month. 50,000 of those were spending less than four dollars a day.”
Frost Prioleau May 11, 2019 ▶ 14:57 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Assertion Not checkable as stated
Prioleau: Simpli.fi achieves 130% annual net revenue retention
“That means like our net recurring revenue, so if we didn't sell a new customer all year, we'd still grow 30% in a year because our existing customers come back.”
Frost Prioleau May 11, 2019 ▶ 3:37 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Assertion Contradicted
Prioleau: Simpli.fi raised about $10M prior to GTCR sale
“We sold about a year ago to GTCR which is a private equity firm up in Chicago. Prior to that, we'd raised about ten million dollars.”
Frost Prioleau May 11, 2019 ▶ 4:14 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Disclosure
Prioleau: Simpli.fi founders reinvested almost half their buyout proceeds
“And we actually reinvested almost half of our proceeds back in the business.”
Frost Prioleau May 11, 2019 ▶ 4:59 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Assertion Not checkable as stated
Prioleau: Simpli.fi counts 400 billing customers and 30k advertisers
“So we have about 400 customers that are billing customers. We have about 30,000 advertisers, but many of our customers are media companies who have thousands of advertisers working through them.”
Frost Prioleau May 11, 2019 ▶ 5:32 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Assertion Not checkable as stated
Prioleau: Simpli.fi has 250 employees and 40%+ revenue growth
“We're about 250 people now. We're growing at 40 plus percent still, and we've been profitable for the last three years.”
Frost Prioleau May 11, 2019 ▶ 6:17 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Assertion Contradicted
Prioleau: GTCR acquired 100% of Simpli.fi, not just majority
“One of the headlines came out saying they had a majority investment, but accurately they actually did buy the whole thing.”
Frost Prioleau May 11, 2019 ▶ 7:16 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Assertion Not checkable as stated
Prioleau: Simpli.fi has no pure SaaS revenue, only percentage fees
“So today we are truly percent. We do not have any pure SAS revenue.”
Frost Prioleau May 11, 2019 ▶ 7:58 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Assertion Not checkable as stated
Prioleau: Simpli.fi platform fees range from high single digits to mid teens
“So platform fees, depending on depending on depending on the size of the customer, typically go from high single digits to the mid teens as far as the platform fee”
Frost Prioleau May 11, 2019 ▶ 8:49 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Assertion Not checkable as stated
Prioleau: Simpli.fi charges 10% of spend for managed services
“We also offer a managed service. And so for those who want to use our managed service, we charge another 10% of spend”
Frost Prioleau May 11, 2019 ▶ 9:06 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Assertion Not checkable as stated
Prioleau: Simpli.fi processes well north of hundreds of millions in ad spend
“I'll, yeah, I mean you know, well north of in the hundreds of millions, let me put it that way.”
Frost Prioleau May 11, 2019 ▶ 11:06 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"
Prediction Not checkable as stated
Prioleau: Simpli.fi is a few years away from $1B in ad volume
“We would grow a lot if it was next year. It'll be a few years down.”
Frost Prioleau May 11, 2019 ▶ 11:18 1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR"

Appearances (1)

EpisodeDateSpeaking time
1386 AdTech Platform Acquired by GTCR Doing "Well North of $30m in ARR" May 11, 2019 8m
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