Everything Enrico Casati said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Casati: Velasca matches Allen Edmonds quality at half the price
“If you used to buying Allen Edmonds or church, you're getting the same product, sometimes even a better quality product, because I know like we source the materials from the same suppliers or even a higher quality materials from other suppliers and you're gett…”
Casati: Traditional shoe retail stacks a 2x brand and 2.5x retail markup
“At the very least, usually you get a two times markup from the brand plus a 2.5 from the retail. So we basically skipping at least one passage.”
Casati: One-third of Velasca customers repurchase within six months
“Within the first six months, that's the, one of the best statistics that we have, one third of customers buy again.”
Velasca raises €750k in VC equity round
“We had 750,000 euros in in in a VC round, which is considered like a series A here, but it's probably like a seed investment in in the U S.”
Velasca's Artista boot costs around 80 euros to make
“It's around 80 euros. It depends if we pay, like, right at the delivery, or if we try to extend it for a 60 day payment. But it's around 80 euros.”
Casati: Velasca spends 20% to 25% of budget on marketing
“Typically we can spend 20, 25% of the budget on marketing just because we want to, you know, grow three, four, five times year over year.”
Casati: Velasca has served around 15,000 lifetime customers
“Around 15,000, more or less.”
Casati: Velasca's average cart value is around $210
“In U S dollars, it would be around 210. So it's a bit more than the one pair of shoes. 1.3, I would say.”
Casati: Velasca spends around 50 euros on customer acquisition
“We calculated around, we spent around 50 50 euros per per customer acquisition, you know, the cost of acquiring a customer”
Casati: Velasca grew revenue from 60k euros in year one to 1.6M in 2016
“We made 60,000 euros the first year, 200,000 the second year and a million our third year. And we're actually due to fiscal reasons, like we used to close our fiscal year at the end of March, but this year we changed it. So we closed it at the end of December.…”
Casati: Velasca aims to reach 4 million euros in revenue within 18 months
“Our goal is to reach for within 18 months.”
Velasca sells the Artista boot for 179 euros
“It sells for one 79 euros which is around like what is it? One 85 US dollars.”
Top Founders 5