Emeric Ernoult

Everything Emeric Ernoult said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Insight

Negative churn is impossible for self-serve SMB SaaS

“I don't know anybody in the SMB space who has no churn or negative churn. Negative churn is always, is for higher paid customers.”

Emeric Ernoult May 26, 2018 ▶ 7:49 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

TOP FOUNDERS Insight

Founders should never turn down a substantial acquisition offer

“One thing I learned in my life is never say no to a good check. I, when I was a business lawyer, I had clients of mine who said no to huge checks because, you know, one guy was proposed nine hundred and fifty million, and he said, no, I'll sell to a four billi…”

Emeric Ernoult May 26, 2018 ▶ 16:07 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

TOP FOUNDERS Assertion Not checkable as stated

AgoraPulse reduced monthly net revenue churn sequentially from 12% to 3-4%

“So we were at 12. We reduced it to eight the following year. We reduced it to six the following year. We're now between three and four”

Emeric Ernoult May 26, 2018 ▶ 8:50 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

TOP FOUNDERS Assertion Not checkable as stated

AgoraPulse surpassed 3,000 paying clients in 2017

“And yeah, we have we've passed 3000 clients before the end of the year.”

Emeric Ernoult May 26, 2018 ▶ 2:05 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

TOP FOUNDERS Disclosure

AgoraPulse bought out early $50,000 angel investor for close to $200,000

“Some of them were like, you know, 4030, 40,000. Probably the highest was 50,000, and you know, the 50,000, we bought them out as a close to 200,000, so like it was a good multiple for them.”

Emeric Ernoult May 26, 2018 ▶ 4:30 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

TOP FOUNDERS Assertion Partly supported

Constant Contact achieved 2.5% monthly churn before $1.4B exit

“The best churn rate I've ever heard was constant contact at 2.5. That's the best I've ever heard. And remember, they sold for 1.4 billion and they have 600,000 customers.”

Emeric Ernoult May 26, 2018 ▶ 8:05 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

TOP FOUNDERS Disclosure

AgoraPulse aims for under 2% monthly net revenue churn in 2018

“My personal goal is to get to Two or below two by the end of this year. So by the end of 2000 18.”

Emeric Ernoult May 26, 2018 ▶ 8:57 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

TOP FOUNDERS Disclosure

AgoraPulse spends $2,000 to $2,500 per Social Media Lab blog post

“Every blog post is costing us around 2000 dollars, 2000 dollars to 2500 dollars per post. Just to give you an idea, I'm not on our regular blog post that the one we've been having for five years an average blog post cost us between 202 150, so it's like 10 tim…”

Emeric Ernoult May 26, 2018 ▶ 13:28 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

TOP FOUNDERS Assertion Not checkable as stated

AgoraPulse ARPU is $145 to $150 per month

“And it's monthly subscription our pews around hundred and 45, 50 dollars.”

Emeric Ernoult May 26, 2018 ▶ 1:51 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

TOP FOUNDERS Assertion Not checkable as stated

AgoraPulse reached a $2.5 million ARR run rate in 2016

“We were about 2.5.”

Emeric Ernoult May 26, 2018 ▶ 11:03 1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

The other half of the tape: Emeric Ernoult's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →

Who brings them up most Nathan Latka 1

Every mention by year

One line per show, most statements first. The link opens Emeric's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	Co-Founder & CEO, Agorapulse	1	10	0% 0/1	full record on Top Founders →