Ellie Wheeler

Everything Ellie Wheeler said on any show that made the record, most notable first. Each card names its show and opens the statement there.

20VC Assertion Not checkable as stated

High-quality mobile experiences were not necessary for retail businesses until 2014

“It wasn't necessary really until probably the middle of 2014. Maybe that's a little bit late. Maybe it was more early 20 14. But so the companies that were founded then or right around then tend to have a better mobile experience right off the bat.”

Ellie Wheeler Jan 27, 2016 ▶ 9:43 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

20VC Opinion

First-generation wearables like the Apple Watch lack a killer use case

“I think V-one of all of these products aren't particularly ready for mass, right? I think that's true of the Apple Watch. I, you know, I still, even anecdotally talking to people who have it, a lot of them aren't using it anymore. Some of them love it. It's ju…”

Ellie Wheeler Jan 27, 2016 ▶ 12:17 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

20VC Assertion Contradicted

Analyst forecasts for mobile commerce growth were off by orders of magnitude

“McKinsey or whomever will put out reports on, ah, you know, what mobile commerce will be or what mobile usage will be. And all of them have been beaten and been off by orders of magnitude over the last few years”

Ellie Wheeler Jan 27, 2016 ▶ 6:55 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

20VC Assertion Supported

Email remains the biggest conversion driver for direct-to-consumer businesses

“Email is always, and still is, you know, kind of the biggest conversion driver in a lot of these direct to consumer businesses.”

Ellie Wheeler Jan 27, 2016 ▶ 7:36 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

20VC Assertion Not checkable as stated

Off-the-shelf mobile marketing platforms fail to provide simple data personalization

“Everyone talks about that. Everyone knows that that's what they need to do. It's not necessarily simple with the off the shelf platforms that a lot of people are using. So you're seeing people kind of innovate around how to get some of that siloed information …”

Ellie Wheeler Jan 27, 2016 ▶ 11:33 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

20VC Disclosure

Greycroft avoids Series A hardware startups due to unmitigated manufacturing risks

“The issue that I've seen with a lot of hardware companies is that When they come to me or come to us for a series A, they haven't really shipped product yet, which just makes it difficult for us to determine what the risks are in the manufacturing process. I m…”

Ellie Wheeler Jan 27, 2016 ▶ 15:48 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

20VC Insight

Millennial brand disloyalty creates a major opportunity for new digital-native brands

“So I think that a lot of that research that, that, you know, and a lot of those thought pieces around that are about brands or heritage brands, brands that are, you know, have been around a while that millennials don't necessarily identify with. I think what t…”

Ellie Wheeler Jan 27, 2016 ▶ 17:34 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

20VC Assertion Supported

Cisco held $30 billion on its balance sheet during the 2008 crisis

“So I was at Cisco during the financial crisis, which was a good place to be, thirty billion dollars on the balance sheet, meant you saw everything once the, once people stopped Having easy access to capital”

Ellie Wheeler Jan 27, 2016 ▶ 3:24 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

The other half of the tape: Ellie Wheeler's own voice is left out of every number here. Other people bring the name up 3 times in 3 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Kelly Peeler 1Harry Stebbings 1Davis Smith 1

Statements about Ellie Wheeler, by other people (1)

20VC Assertion Supported

Smith: Every major Cotopaxi funding round was led by female investors

“Our first major investor, Kirsten Green, Our second major investor, Ellie Wheeler from Great Craft. Our third major investor, Brooke Harley. Our last investor with Bain Capital, Cecilia Chao. There's a trend. Women are leading rounds in our business.”

Davis Smith Dec 15, 2023 ▶ 31:39 Davis Smith: From Selling $6M of Pool Tables to Scaling Cotopaxi to $150M in Revenues | E1095 · 20VC with Harry Stebbings

Every mention by year

One line per show, most statements first. The link opens Ellie's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
20VCLEDGER	Chief Operating Officer, AIX Ventures	1	8	67% 2/3	full record on 20VC →