Millennial brand disloyalty creates a major opportunity for new digital-native brands
Ellie Wheeler · 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners · Jan 27, 2016 · at 17:34
Ellie Wheeler, Partner at Greycroft Partners, addresses whether diminishing millennial brand loyalty threatens consumer venture investments.
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“So I think that a lot of that research that, that, you know, and a lot of those thought pieces around that are about brands or heritage brands, brands that are, you know, have been around a while that millennials don't necessarily identify with. I think what that really is, is an opportunity for the next generation of people who are building brands today, most of which are being built online first and then moving offline. But you know, that's an opportunity to have a brand that people actually, and this generation can identify with you know, kind of shared values. So rather than it being threatening, I think it's actually an opportunity to be, you know, kind of the brands that this generation grows up with.”
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