heritage brands

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 27, 2016 by Ellie Wheeler · across every show →

Everything said about heritage brands, oldest first

Jan 27, 2016 positive
Insight
Millennial brand disloyalty creates a major opportunity for new digital-native brands
“So I think that a lot of that research that, that, you know, and a lot of those thought pieces around that are about brands or heritage brands, brands that are, you know, have been around a while that millennials don't necessarily identify with. I think what t…”
Ellie Wheeler Jan 27, 2016 ▶ 17:34 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners
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